By Sam DeBord If “a stitch in time saves nine,” does a market that corrects itself frequently save itself from over-correcting? We’ve been told that slow and steady growth is the safest path for an investment. Real estate markets that follow a moderately increasing appreciation path are the rock-solid investments that provide safe harbor from volatile equity swings. And yet, …
How to Capitalize on Pinterest
By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business. When I speak with real estate …
Keep it Relevant in Content Marketing
By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant to your reader, and to your …
Two Mobile Apps You (and Your Customers) Will Love
By Anand Patel There are two great apps that I have been using for more than a year or so now that have served to be very helpful. I share these (and many more) apps with my agents during our company meetings and several of them also found these two apps in particular to be very practical and useful. Glympse …
Geo-Farming to Build Your Business
By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing you’ll want to do is pick an area to farm. It should be close enough to your home or office that …
‘That’s Why We Are All Not Profitable!’
By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my phone of one of her graphs. She said there are two different types of companies listed on the graph. The companies …
You Don’t Need Experience To Gain Clients
By Sam DeBord When I started out in the real estate business, my biggest fear was probably the same as many other agents’: “What if they ask me how many homes I’ve sold?” There was an almost inescapable fear that every new client I met would find out that I hadn’t been selling for very long, and abandon me for …
When to Hire an Assistant
By Scott Newman Your business is on the way up, and everything is perfect because you’re making more money, right? Wrong! As the Notorious B.I.G. once said, “Mo money, mo problems.” One of the biggest as a real estate professional is how to spend your money wisely to continue to grow your business. Today’s blog will focus on when it’s …
You Can’t Pay for Experience
By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can pay for an amazing website, for placement on Google, and even for leads, spending money will never prove that you have …
2014 Technology Resolutions
By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three New Year’s resolutions I’m asking my agents to adopt when it comes to technology in 2014 and I’d love to see …