By Anand Patel Having just returned from Great American Realtor Days (GARD) in my state’s capital of Tallahassee, Fla., I am energized for my first trip to Midyear Legislative Meetings & Trade Expo in Washington, D.C. this May. GARD is an annual event for REALTORS® from across the state of Florida to meet and discuss key real estate issues with …
Spice Up Your Networking to Boost Business
By Scott Newman Every real estate professional has experienced it: those slow times, the off-months, the hot streaks that suddenly go cold… call them what you will but when things turn sluggish at the office, it can not only be a confidence and momentum-killer but also a disaster for your business plan. So how do you avoid the roller coaster …
A Blog Post About Blogging
By Scott Newman So here’s where you currently stand: Everyone and their mother has been telling you to blog. They say, “it’s so important to connect with the potential clients in your market.” Or more generally, “put yourself out there!” Even asking, “Why aren’t you blogging already? You’re the best writer …
Beyond a Mentor: My Own Personal Yoda
By Lynn Minnick When I was first starting out in real estate, I was lucky enough to have an experienced agent take me under her wing. We were from entirely different generations, and had very different business styles, but regardless of our differences, the education I learned from her was invaluable and continues to shape the way I practice real …
Prescreening for Business: How to Handle a Customer Who Grills You
By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a list of questions to use for a “prescreening” of potential REALTORS®, I really perk up. Despite what some may think, the …
‘You’re My REALTOR®, I Just Didn’t Use You.’
By Melissa Krchnak You’re really lucky if this hasn’t gone down with a friend before: Friend: Melissa, can you answer this mildly vague real estate question? *insert excitement* Melissa: Of course, Friend. I’m happy to help with all of your real estate needs. Friend: Awesome! So, we’re buying this house and our agent said… *insert face palm* Have you ever …
Smart Marketing: Makes All the Difference
By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it. What is going on?” I …
Are You Skipping Over the Commercial?
By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV commercials and get right back into their favorite shows. Who wants to watch annoying commercials for products and services you have …
Are You a Smart Casual or Business Casual?
By Dolores Esanu It’s 2013 and we’re revamping our lives and even our closets. Some things fit, some things don’t, and some we hope will fit again. In business, the thinly veiled line of what’s acceptable is becoming even more transparent. One hundred years ago, for a businessman, nothing less was expected than a tailored three-piece suit. Post-war American, working …
The YPN Wave Continues to Roll in 2012 & Into 2013
By Rob Reuter, YPN Manager Since taking off in 2009, YPN posted a third consecutive year of increased membership numbers in 2012 adding 45 new networks and an estimated 10,000 new members for a total of 272 networks and 30,000+ members. Here are more highlights from the past year:YPN recognized three Networks of the Year in 2012: Seattle-King County for …