By Toby Boyce The couple slid through the front door, their faces painted with obvious pain and anguish over having to go through this all over again – and after talking to them, it became very obvious why. This was the first time I’d met the couple, but I was far from their first real estate agent who they’d viewed …
Get Creative with Your Listings
By Lynn Minnick I’ve been marketing the crazy out of a high-end listing. (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?) This is easily the hardest I’ve ever worked to sell a listing. In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …
Kickin’ it Old-School in 2011
By Nobu Hata I loathe business planning. Recognizing one’s failings from the previous year, and moving forward, learning from mistakes is a hard thing to do. And since the economy hit the skids, it’s become increasingly difficult to “plan” for anything as of late. But the one thing I’ve made a commitment to do this year, is to ask advice …
Are You an Order-Taker or a True Salesperson?
By Dave Robison According to NAR’s report about real estate professionals, the majority of us came from admin jobs rather than sales jobs. There is a high probability that the majority of you reading this are order-takers. The good news is you can change that. You can become a better sales person. I admit it, I was an order-taker and …
What Superbowl XLV Taught Me About My Real Estate Career
By Laura Rubinchuk Millions of people tuned in last night to watch football, commercials, eat junk food and drink beer, or maybe you were just waiting to see when it would be over to catch the new episode of Glee. Regardless of your motivations, the Superbowl is the largest television audience all year, giving advertisers the ability to spread their …
Real Estate in 2011
By Brooke Wolford If you are reading this post and are still active in real estate, congratulations! You have survived a year of many challenges. You can pat yourself on the back remember how hard your worked. Feel a sense of accomplishment and embrace every challenge that was put in front of you. We faced many challenges. We had good …
Taming the Lion Inside
By Brian Copeland I recently had a lively discussion with one of my Baby Boomer, dearest real estate friends on the phone. Of course, it was on the phone, that’s what Baby Boomers do. They want to meet and talk on the phone all the time. I had asked her if we could just e-mail, but she insisted on a …
A Case For Facebook Fan Pages for Your Business
By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to …
Houston Association’s NRG Named 2010 YPN Chapter of the Year
It’s no secret that YPN is on fire. Since the 2009 REALTORS® Conference & Expo, YPN has grown from 17 chapters to more than 130 chapters nationwide. Membership has skyrocketed from 2,000 registered YPNers to over 7,500. With that burst of growth also came increased competition for the 2010 YPN Chapter of the Year. The number of applications this year …
Slideshow: YPN’s Fire & Ice NARdiGras Reception
More than 500 career-driven real estate professionals from around the country came out to network, exchange business ideas, and party at the Young Professionals Network’s exclusive Fire & Ice NARdiGras Reception on Friday, Nov. 5 at The Foundry in the city’s colorful Warehouse District. The 2010 REALTORS® Conference & Expo event was sponsored by HouseLogic’s REALTOR® Content Resource, Better Homes …