Below you'll find a list of all posts that have been categorized as “Professional Development”
By Jessica Hickok Nothing is more frustrating than when you can’t find the inspiration to update your social media statuses or knock out that blog post. I have spent many nights staring at a blank computer screen trying to search deep within myself to write something engaging for my blog readers. That’s because I’m a REALTOR®, not a writer. But …
By Drew Burks Video Marketing Attracts More Clients! With more than 2 billion videos viewed on YouTube each day, it’s obvious that video is HOT! So why aren’t more real estate pros using video marketing to attract quality home buyers & sellers to their business? Most REALTORS® tell me that they don’t know where to start or how to create …
By Brooke Wolford So, I have to be honest. I really didn’t get the gist of networking off the bat. I attended a couple of networking events, tweeted with some folks and simply tried to keep up. At first, it was a little much for me. I understood that maybe, if I exchanged a conversation and a business card, someone …
By Jason O’Neil In today’s day and age of hyper-competition and hyper-information, consumers are looking for substance and relevance. They are looking to buy but not be sold. But how is that possible? How does one buy if they aren’t sold? Bill Gates wrote in his 1999 (but still relevant) book Business @ the Speed of Thought, “The most meaningful …
By Jeremy Williams When meeting with one of our top-producing REALTORS® today, the topics covered made me think about how often both seasoned agents and new agents try to “wing it” when it comes to their businesses. Taking this approach can lead to undue stress and burnout if not addressed quickly. It can lead to the question, “Why am I …
By Nobu Hata I’ve been getting a lot of questions lately about what to do after YPN. You know, when we’re OPN. Where do we go next? What can we do now? How about professional development and education? Are you digging the “Leadership” thing? Both your local association and NAR offer Leadership Academies where your leadership style is honed, your …
By Stefanie Hahn The two major players in the location-based check-in game are currently Foursquare and, simply because of the size of the network, Facebook. You are probably already a member of Facebook, which is really how Facebook will beat Foursquare in the end. Maybe. Let’s start with the basics … If you haven’t heard about Foursquare yet, don’t worry. …
By Toby Boyce In my prior life I spent eight years working in higher education public relations where I heard over and over again that “any publicity is good publicity.” But I’ve never understood it. A football team has the longest losing streak in the nation can get publicity, but is it good? However, I whole-heartedly agree that any publicity …
By Brooke Wolford I often wonder about how a lot of people handle the relationships they make using social media. Yes, it’s great to tweet, comment, or share, but what are you doing to build an actual relationship? I often see others posting superficial things that they don’t have a passion for and they really have no knowledge to discuss. …
By Rob Reuter, YPN manager Okay, so you’ve registered as a YPN member through REALTOR® Magazine’s Web site, joined your local and state YPN Chapter, and “Friended”/”Liked” YPN REALTORS on Facebook (if not, make sure you do all of the above). Well, now we have one more item to add to that list: You can now designate yourself as a …
