Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Dave Robison Sometimes selling is complicated. Sometimes, a home can sit for weeks, months, even years before there’s so much as a bite. But with the right knowledge and dialogue, selling a home can be as easy as telling a buyer’s agent one simple thing. In 2011, I wrote a post about the power of one sentence to attract …
By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a list of questions to use for a “prescreening” of potential REALTORS®, I really perk up. Despite what some may think, the …
By Melissa Krchnak You’re really lucky if this hasn’t gone down with a friend before: Friend: Melissa, can you answer this mildly vague real estate question? *insert excitement* Melissa: Of course, Friend. I’m happy to help with all of your real estate needs. Friend: Awesome! So, we’re buying this house and our agent said… *insert face palm* Have you ever …
By Michelle Flaherty Philbrook A while back, I got a call on a condo listing of mine. The potential buyers were a retirement-age couple looking for a new place just large enough for their kids to stop by for a visit, but just small enough that their fledglings couldn’t fully return to the nest. I showed the condo, and when …
By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it. What is going on?” I …
By Jennifer Klein and Derek Sandoval There is a shift toward a seller’s market in many areas of the country. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss contributing factors, including lack of inventory and fewer distressed properties. Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property …
By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV commercials and get right back into their favorite shows. Who wants to watch annoying commercials for products and services you have …
By Dave Robison Have you ever received a letter after a closing from the other brokerage thanking you for the successful closing? Have you been bombarded by e-mails stating that XYZ Brokerage has the best broker and systems to help you be successful? There are literally hundreds of brokerages to choose from, and yet I feel they say the …
By Melissa Krchnak Jim Rohn asks, “What does the word ‘no’ mean to a child? Almost nothing.” He’s so right, too. I have two nieces under the age of 6 that I just spent last week with and they couldn’t understand “no” any less. No candy. No soda. No dessert until after dinner. No playing with your Happy Meal toy …
By Anand Patel The word “role model” gets a lot of lip service. We live in a society that loves to point fingers at our teachers, musicians, athletes, and actors when our kids behave badly. Personally, I never deeply considered the importance of being a role model until recently. As you may know, I reference my 3 1/2-year-old daughter every …
