Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Jared James We have come to that time of the year again, when you need to focus on your B.U.T. Not your butt – I am talking about your B.U.T., or Best Use of Time. It is amazing to me how many people will track their marketing dollars from the previous 12 months to see what actually worked and …
By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years pass. One of these days, I may consolidate it and eliminate things, but for now it works and works well. This …
By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot. Its members aren’t afraid to tell you why. The name Generation Y first appeared in an August 1993 Ad Age editorial to describe people born 1982-2001 to Baby Boomers and early Generation Xers. Neil …
By Jason O’Neil I believe that we as a country, a world, and a species are suffering a crisis of confidence. I know, that’s a bold statement. But the magnitude in which our world has changed over the past 25 years is nothing short of overwhelming. Confidence used to be something that was a part of our fiber, woven into …
By Subhi Gharbieh Now that I have sort of become known as the “Real Estate Technology Geek,” I receive calls and e-mails daily about how REALTORS® can become paperless. I highly doubt that it is possible to be 100 percent paperless in our business, but here are three tips that will get you darn near close to never using a …
By Jared James At almost every event where I speak, I try to include the topic of environment whenever possible. Some would probably question why I would do that when I am primarily talking to REALTORS®, salespeople, and entrepreneurs, but I always wonder why it is not discussed more. A few years ago, a study was conducted to try and …
By Marc Guzman Craigslist is a good resource for finding rentals and listing your rentals, but it is not the only source. This video gives you nine other popular Web sites for rentals. Thanks to Mashable for this great article. I use Hotpads quite often, but the other sites mentioned are great too. Below is a list of all the …
By Marianne Guenther Bornhoft A new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone. This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important …
By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love referrals because they are easy leads. They are not faceless Internet leads or the sometimes abrupt sign calls; they are real …
By Scott Newman With the market picking up steam, buyers are out there scooping up homes and they’re counting on you as their agent to help them navigate the treacherous waters of their transaction. When they are buying a condo, that path can be filled with even more landmines, and you have a whole new realm of elements to account …
