Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Lynn Minnick This post follows along the same idea as Cory Brewer’s last post about relationships. My office has a new office leader/manager and she recently put together an event that I thought was pretty genius AND helped build relationships. She asked each of us to provide her with a list of the different real estate service-related vendors we …
By Cory Brewer I was recently a guest on a local radio show to discuss my brokerage and our services. The platform for the show revolves around business, finance, and real estate…and the other two guests on the program were an investment fund manager and a representative from a non-profit group advocating cancer research. It was a well-rounded group and …
By Trisha Ocona Francis Being a real estate professional is more than just helping people sell, buy, or rent property, but rather assisting them in achieving their real estate goals. One of the best ways in doing so is by narrowing down your practice of real estate to an area you know extremely well, enjoy doing, and are committed to …
By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012. What have you already crossed off your technology to-do list? What do you still need to focus on this year? We are already one quarter into 2012, so let’s get moving! *Related: “Tried And True, But Not Tired: Email Marketing Now“ Stefanie Hahn is the education …
By Jason O’Neil One of the places where I have focused my business is on referrals and past clients. This isn’t unique. But the way I look at it is unique, and it has to do with what I call “The Gap.” Here’s what I mean: According to NAR, in 2011, 69 percent of all sellers said that they definitely …
By Laura Rubinchuk Schwartz I met with a very nice couple looking to retire and relocate out of the area, which means selling their home of 20+ years. It had been many, many years since they needed the services of a REALTOR® or learned of the new way things are being done to sell a home, prepare for listing, and …
By Toby Boyce The sun rose over the eastern sky as my alarm went off on what was quite the unusual March morning. Well beyond the fact that it was nearly 50 degrees, I decided to take my wife’s advice and go to the neurologist and chiropractor after six days of constant migraines. As I sat in the chiropractor’s office, …
By Dave Robison Ever had a buyer working with more than one agent? Ever had a seller who you spent a ton of time with, gave them your advice, and then they used a discounted service? Ever had a buyer who kept changing their mind or made offers on a lot of properties? I knew an agent who had a …
By Veronica Barragan Some REALTORS® conceived 2012 as “The Year of Volume Transactions” because lower home prices created the need to increase transactions to keep up with personal career goals while maintaining life styles and income. In actuality, 2012 has quickly become “The Year of the Professional.” We’re in an environment where REALTORS® celebrate authentic, professional standards, and embrace all …
By Marc Guzman We all know how important your credit score is when it comes to borrowing money for credit cards, auto loans and home loans. But how many of us really take the time to educate our clients on the benefits of preparing their credit score before they buy a home? Buying a home can be very exciting and …
