ypn default feature image

Growing Your Sphere & Business With Low Costs

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished. That first month …

ypn default feature image

The Reality We Create

Blog Contributor communication, Helpful Tools, Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday.  As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality.  I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …

ypn default feature image

Juicing Up Your Listing Presentation

Blog Contributor communication, Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques, Technology & Social Media Leave a Comment

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1.      Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …

ypn default feature image

Protect Yourself Down the Road with Disclosure

Blog Contributor Business Challenges, communication, ethics, Hazard & Disclosures, Professional Development, Sales & Marketing, Sellers 2 Comments

By Jennifer Klein When in doubt, it’s best to disclose. Protect your sellers’ best interest with this advice: Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property management. Connect with Jen at RosevilleAndRocklin.com, JenKlein.com, and @JenKleinSac.

ypn default feature image

Why I Love Being on the Buyer’s Side in a Short Sale

Blog Contributor Business Challenges, Buyers, Sales & Marketing, Short Sales & Foreclosures 8 Comments

By TG Gallaudet Wait…I’m totally lying. Is there anything more painful? 🙂 It’s no mystery that short sales can be really tough because of all the variables involved: * Unclear timelines from the bank. * Undisclosed liens. * Back HOA expenses the bank won’t pay. * Non-straightforward buyer. * Inexperienced listing agent. * Cash contributions (increasingly more and more). * …

ypn default feature image

What’s the Message? Ask Yourself ‘Why’

Blog Contributor Being a REALTOR®, communication, Sales & Marketing Leave a Comment

By Toby Boyce “What do you think Heather Jones* does?” my mother-in-law inquired as we followed a heavily decorated mini-van through the streets of a north-central Ohio community. “Well, I think it would be real estate,” I replied. “You can just make out a ‘just listed’ and ‘sold’ in the paintwork beside the license plate.” “How in the hell was …

ypn default feature image

What Can We Learn From bin Laden’s Death?

Blog Contributor Helpful Tools, Home Sales Statistics, Professional Development, Sales & Marketing 4 Comments

By Jared James We are only a few days removed from the Navy Seals finally tracking down Osama bin Laden in Pakistan, and while so many are focused on the world reaction, I would like to take a different view as to what this event can teach us as sales people in regards to proper follow-up with prospective clients. I …

ypn default feature image

Don’t Ever Discount Your Value

Blog Contributor Business Challenges, Buyers, Helpful Tools, Sales & Marketing 2 Comments

By Chris Nichols About a week ago, I had a young couple looking to buy their very first home come interview me. I was quite impressed they were actually doing an in-depth interview to find the right agent to represent them in such an important transaction. It was a welcome surprise, and brought back memories of my experience with a …

ypn default feature image

Groupon Could Be a Real Estate Marketing Mecca

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing 24 Comments

By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are here to stay and worth covering with REALTORS®, or if they are here today and gone tomorrow and not worth our …

ypn default feature image

5 Tips to Help You Shoot a Successful Video Tour

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 1 Comment

By Subhi J. Gharbieh It is very obvious that the Internet has drastically changed the way we do business as REALTORS®. According to the 2010 NAR Profile of Home Buyers and Sellers, 99 percent of buyers started their home search online. With that said, all the media that we display online can have a great say in whether a buyer …