Orange post-it note with the words "safety first" written on it

Put Safety First By Asking Questions and Preparing in Advance

Matt Clements Safety, Safety Month 2 Comments

By: Matt Clements Like most of you, I remember our real estate agent, Beverly Carter, who lived and worked in Arkansas and was murdered while on the job. In 2014, reporters asked the man who killed her why she was targeted, he responded, “Because she’s a rich broker.” The perpetrator and his wife requested a showing of a property that …

3 Practical Ways to Make Fair Housing a Reality

Tezeta Roro Fair Housing, FHA Programs, Rental Properties 2 Comments

By: Tezeta Roro Though fair housing has become a hot topic in recent years, it has always been an important aspect of the real estate industry. It’s true that some states requre continuing education on fair housing, but the reality is that many do not, even with renewed interest and emphasis on the Fair Housing Act. And for the states …

Real Estate Agent Working On Laptop

Marketing Tips to Use When Competition is High

Alex Capozzolo Marketing 5 Comments

By: Alex Capazzolo In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused. California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …

Tips to Avoid Burnout in Real Estate

Blog Contributor Work/Life Balance 5 Comments

By: Chris Heller Did you know that 80% of real estate agents burnout in their first two years? From finding suitable properties to pricing them to market demand and listing them, working in real estate is taxing. The constant need for a fresh set of ideas and solutions can be draining. The lack of routine and a schedule combined with …

Blog Ideas for Real Estate Agents

Alex Capozzolo Advertising & Prospecting, communication, Marketing Leave a Comment

By: Alex Capazollo Has blogging been on your radar for a while? A blog is a great way to present yourself as a subject matter expert, bring useful content to your audience and grow your following as a real estate agent. An increasing number of real estate agencies are realizing the benefits of including a blog in their market strategy. …

How to Sell a Home in a Noisy Neighborhood

Alex Capozzolo Marketing, Sales & Marketing, Working with Clients 3 Comments

By: Alex Capozzolo As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …

Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers 4 Comments

By: Neil Goradia Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process. Useful Resources: Here are some resources to get you started. Use these to educate yourself and to provide …

An Interview with Karen Hatcher: The Atlanta REALTOR® Association’s First Black Female, Millennial President

Lee Davenport, Ph.D Being a Broker, Being a REALTOR®, Diversity 1 Comment

By: Lee Davenport, Ph.D Watching movies like The Guardians of the Galaxy with mythical characters that save the Marvel universe can be entertaining. In those movies, we see a diverse group of characters join forces. These characters may have different back stories and very little in common, but their diversity in strengths is precisely what saves their lives. I do …

photo of a desk with a laptop and desk on it

Set Your Home Office Up for Comfort and Productivity

Barbara Ballinger Post COVID, Productivity 1 Comment

By: Barbara Ballinger When office doors shuttered during the pandemic, many people had to figure out how to work from home. Lots made their dining tables and couches into workspaces, while others converted guest bedrooms into offices. Others moved into bigger or more versatile spaces so that they could have a dedicated space. Hybrid work is the future, meaning the …

What it Means to be an Ethical Real Estate Agent

Lee Davenport, Ph.D Code of Ethics, ethics, Ethics & Policy, Fair Housing 3 Comments

By Lee Davenport, PhD Should the public trust the real estate industry? As quiet as it’s kept, salespeople of any industry can get the nickname of “sleazy” or  “swindler” because that is not just the name of a Netflix show (for those of you that have seen the Tinder Swindler). For some of us, just hearing the words “Used Car …