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How to Move Forward When You Don’t Get the Listing

Jennifer Weinberg Business Challenges 4 Comments

By:  Jennifer Weinberg Picture this: you’ve secured a listing appointment with a prospective client. You come prepared with comparable sales, a listing strategy and a charming demeanor. You have a professional and friendly meeting, walk out the door and are feeling great. You follow up with a thank you note. The next day your phone rings – it’s the seller! …

A woman looking at a blouse while out shopping in the city for the day.

Dress Professionally and Maintain Your Authenticity

Monika Bhondy Professionalism 2 Comments

By: Monika Bhondy We’ve all seen the standard headshot of an agent dressed in a corporate suit on business cards, often arms crossed, beaming what they hope to be a million-dollar smile. If we’re honest with ourselves, this Linkedin-style profile shot doesn’t do us any real favors other than establishing our profession.  Instead, we find that these kinds of headshots …

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Terms to Avoid: Master Suite

Kayla Johnson Diversity, ethics, Fair Housing 51 Comments

By: Kayla Johnson The term “master suite” has been a standard term in the real estate industry for years, commonly used to describe the primary bedroom with an attached private bathroom (en-suite) in a home. However, discussions over the past few years have highlighted the potentially insensitive connotations associated with this term. The use of the word “master” to describe …

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The MOMpreneur Life: Balancing Real Estate and Motherhood

Monika Bhondy Work/Life Balance Leave a Comment

By: Monika Bhondy Living the entrepreneur life becomes second nature when you work in real estate.  Often consumed with operating your business while taking on financial risks can be both time-consuming and emotionally taxing if you don’t have the necessary systems in place. Add motherhood to the mix, and you have the recipe for “complicated.” According to the National Association …

A black man listening intently to a client sitting across the table

How to Answer These Common Real Estate Questions

Blog Contributor Selling 101, Working with Clients 4 Comments

By: Wendy Gould While you certainly don’t need to know all the answers to everything, one aspect of being an excellent real estate agent is being primed for common questions asked by buyers and sellers. Anticipating the question, and having a great answer with solid reasoning behind it, instantly sets you apart from others. We’re highlighting six common questions you’re …

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Home Features Young Buyers Care About

Blog Contributor Buyers 2 Comments

By: Wendy Gould According to NAR’s 2023 Home Buyers and Sellers Generational Trends study, first-time homebuyers make up about one-quarter of the market. The elder and younger millennials and Gen-Z generations comprise this market section. It’s particularly exciting to see Gen-Z make their way into the market, said Dr. Jessica Lautz, NAR deputy chief economist and vice president of research, …

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Why People are Selling Their Houses and Moving

Alex Capozzolo Working with Clients 2 Comments

By: Alex Capozzolo Life happens, and within a matter of minutes, everything can change. As much as we’d like to be able to control all of the things life will bring, the reality is that deviation is inevitable, and oftentimes, moving is a circumstance that might not have been in the plan. People sell their homes and move for countless …

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Use These Staging Tips When Working With Sellers

Monika Bhondy Staging Leave a Comment

By: Monika Bhondy The most important rule when it comes to furnishing a home is that there is a distinct difference between decorating a house to live in versus staging a home to sell. Sounds much the same, but one key factor makes these two décor styles very different: personal preferences work well for owners but not necessarily for potential …

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What it Takes to Make It in the Inherited Property Niche

Alex Craig Inherited Property, Selling 101 Leave a Comment

By: Alex Craig Editor’s Note: This piece is a part of a larger series on selling inherited properties. Make sure to check out all the articles in the series: The Nuances of Listing an Inherited Property The 5 Emotional Rules of Selling Inherited Homes What it Takes to Make It in the Inherited Property Niche There are certain skills and …

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Keeping Expenses Low and Quality High

Jennifer Weinberg Helpful Tools Leave a Comment

By: Jennifer Weinberg Whether you’re new to the business or a seasoned professional, the reality is that costs can add up. If you’re new, you’ve probably spent a lot of money to get started. You’ve paid for your pre-licensing classes, testing, filing for the license, fingerprints/background checks, and more—you are ready to hit the ground running. Great! Now you just …