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So The Tax Credit Is Over – Now What?

Blog Contributor Sales & Marketing, Seller Financing 3 Comments

By Laura Rubinchuk So it’s the week after the tax credit deadline…have you noticed a change yet in behavior? While real estate is local, our inventory in the Washington, D.C. metro market got eaten up in April as people made the final push to qualify for the free $8,000. We’re down 25 percent in inventory levels since this time last …

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Accentuate the Positive? Maybe Not!

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Sales Tips & Techniques 17 Comments

By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …