Facebook Marketing Tools to Grow Your Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Technology & Social Media, Working with Clients Leave a Comment

By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …

Work Your Website, Not Your Nerves

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 7 Comments

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet more than 90 percent of home buyers start their search online. Does anyone else see the problem with these numbers? They …

10 Ways to Get The Most Out of LinkedIn

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Social Media 34 Comments

By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, …

ypn default feature image

YPN Grows Leaders

robreuter Professional Development, YPN Events 7 Comments

By Rob Reuter Yesterday was a special day for YPN.  More than 90 YPN chairs, vice chairs, and staff liaisons convened in Chicago representing networks from 31 states and Canada in what I expect to be the first of many annual YPN Leadership Retreats. Whether a member of YPN since its inception in 2007 or representing a network less than …

ypn default feature image

3 Golden Rules for Dealing with Technology

Blog Contributor Professional Development, Technology & Social Media, Working with Clients 3 Comments

By Scott Newman With new communication and social media technology emerging everyday, it seems all you can do is try and stay on top of it all so you’re not left in the dust and viewed as “out of touch.” However, as we enter this new, super-connected world as real estate professionals, I think we need to make sure we …

ypn default feature image

How to Communicate by Actually Having a Conversation

Blog Contributor communication, Technology & Social Media 3 Comments

By Jared James I was thinking about our culture recently in this time of voicemails, emails, and social media, and it appears that everyone has a greater desire to communicate, but a lesser desire to actually have conversation.Believe it or not, communication and conversation are two completely different things. The actual definition of the word “communicate” is the activity of …

ypn default feature image

Is Your Vision Bored? Part II – ‘The Buy-In’

Blog Contributor Helpful Tools, Personal Fulfillment 1 Comment

By Anand Patel I received several emails from my last post on using a vision board to help engrain your personal and professional goals, which reminded me of a very important point I did not discuss – “the buy-in.”  Many asked if your vision board should be kept private or shared with others. Well, that is entirely up to you. …

ypn default feature image

The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …

ypn default feature image

Powerful Networking

Blog Contributor Business Challenges, Helpful Tools, Networking, Sales & Marketing 1 Comment

By Kelly Reark What ways do you network with your fellow real estate agents?  Do you walk away from a happy hour or business card exchange really knowing much about them or their business? Likely not. Do you ever wonder why? Having a pocket full of business cards is one thing, but getting to know other real estate agents is …