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Minding the Gap

Blog Contributor Business Challenges, Consumer, Helpful Tools, Professional Development, Sales & Marketing 1 Comment

By Jason O’Neil One of the places where I have focused my business is on referrals and past clients. This isn’t unique. But the way I look at it is unique, and it has to do with what I call “The Gap.” Here’s what I mean: According to NAR, in 2011, 69 percent of all sellers said that they definitely …

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Get Creative with Your Listings

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques 6 Comments

By Lynn Minnick I’ve been marketing the crazy out of a high-end listing.  (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?)  This is easily the hardest I’ve ever worked to sell a listing.  In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …

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Live From San Diego: New Carpet, New Attitude

Blog Contributor Professional Development, YPN Events 1 Comment

By Brian Copeland, 2009 NAR Conference Blogger As I entered Conference Hall B, the fresh smell of new carpet smacked me right in the face. It was like stepping into a new car…very nice. I have to admit, however, there’s also a new aroma and attitude in the air this year in comparison to last year’s Orlando conference.  A refreshed energy …