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The ‘Q’ About QR Codes

Blog Contributor communication, Technology & Social Media 8 Comments

By Toby Boyce Realtor.net is all a buzz over how amazing QR codes are and how it will be a game changer in real estate. Really? A game changer? That’s a stretch. Is it part of the entire Technology 2.0 — smartphones, instant access and response, among the requirements — game changer? Of course. But it is a small piece, …

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A Part Time Agent Isn’t Necessarily Less of an Agent

Blog Contributor Being a REALTOR®, Sales & Marketing 13 Comments

By Toby Boyce I stood quietly waiting for the smiling-innocent faces to calm down as they stared back at me. They were so fresh and ready to change the world. Was I teaching another class of new REALTORS® in one of my CE classes? I wish; the faces were third-graders at a local middle school. I was their “guest teacher” …

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Look Down, Your Real Estate Career Goes Down

Blog Contributor Business Challenges, Professional Development 2 Comments

By Toby Boyce Football season is on us and in Ohio that means a lot of cheering on Friday and Saturday and praying for our NFL teams on Sunday. Football is a passion and as I’ve matured and grown older and – hopefully – wiser, I see the wisdom in those screams and rants from my childhood coaches. “Football is …

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When Was the Last Time You Qualified Yourself?

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development 1 Comment

By Toby Boyce I am the technology director for my office and have been doing a lot of teaching and developing new continuing education classes to assist those agents that are still struggling with technology and harnessing it to improve their business. To develop a sense of what was needed, I spent a lot of time talking to top-notch agents …

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Is Any Publicity Good Publicity?

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce In my prior life I spent eight years working in higher education public relations where I heard over and over again that “any publicity is good publicity.” But I’ve never understood it. A football team has the longest losing streak in the nation can get publicity, but is it good? However, I whole-heartedly agree that any publicity …

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How Google Will Take Over The World

Blog Contributor Helpful Tools, Sales & Marketing, Technology & Social Media 6 Comments

By Toby Boyce Let me start with this: I don’t work and am not receiving any money for this post – unless Google offers it. And to be honest, I have labored against the “mighty one” for years. But here we sit in 2010 and my mind has started to wonder about where the “G” will take the world next. …

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Brick & Mortar or Virtual: Which is More Important?

Blog Contributor Being a Broker, Business Challenges, Establishing Your Business, Sales & Marketing 2 Comments

By Toby Boyce As an agent, would you prefer your brokerage to have an amazing brick and mortar location or an amazing online presence? The question flowed from Michael McClure, president and CEO of Professional One Franchising, on Twitter (@professionalone) recently. There were several agents who jumped right into the discussion — and being on Twitter, it doesn’t take a …

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Authentic Pride in Your Job Makes All the Difference

Blog Contributor Personal Fulfillment, Professional Development, Sales & Marketing 2 Comments

By Toby Boyce It was a quiet Monday night until the cell phone rang. My mother-in-law was on the other end, and five hours later my wife and I arrived in Cleveland – via Bellevue – and the Cleveland Clinic as my father-in-law was admitted. It would go without saying that we were scared, nervous, and extremely worried as we …

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Midyear: Get It? Got It? Good!

Blog Contributor Being a REALTOR®, MidYear, NAR 4 Comments

By Toby Boyce As I flew home from the Midyear Meetings, quite a few things were rolling through my head. Like, why did the engines just get really quiet? I apologize, self-preservation mode there for a second. Now back to our originally scheduled programming. This year’s Midyear was my induction into a national event — and I must say, I’m …