Brooke Wolford
By Brooke Wolford
It seems that every time I blink there is some new “expert” telling me that I need to take some course, read some book, or attend some webinar. I often have a hard time finding a course to take on something other than “How to use Facebook, Twitter or LinkedIn.” I don’t understand how some of these courses still exist. I was born in 1980. I know how to use “social interneting” <–(This is an actually a term I heard on an infomercial about using the internet for business…no lie.)
I took a little poll on Facebook asking the question “How many of you are burnt out on social media trainings?” Everyone who responded had the same feelings about it that I do. I think the majority of people these days get how to use social media. It’s time to focus on the basics and improve on the skills that you use outside of social media.
You might be skilled in the ways of the internet, but you still need to have the ability to meet someone in person and actually shake their hand. You need to get out there and show people how you are going to be the agent to sell their home.
Take the time to learn something new and non-social media related. Connect with fellow agents and talk about successes. Simply unplug!
To all the trainers out there…please help me by giving me something new to learn…I really need to get some continuing education and I really can’t handle another class on using social media.
Brooke Wolford is a real estate practitioner with Coldwell Banker Burnet in Woodbury, Minn. Follow her blog at adventuresinrookierealestate.com.
Comments 3
Brooke, well thought out and stated. No matter where the lead is generated from you still have to get that prospect face to face. Social media is a great tool for small businesses. It is one of the important tools in your toolbelt. A screwdriver is a great tool but not when you need a wrench.
Great reminder Brooke. I think this is one of the unique benefits of YPN – we need all ages to be a part of it as a reminder to all that both schools of thought are still needed to sell real estate.
Brooke, I understand your overload however I must point a few items out. While most “people” may use Social Media correctly, Public Figures, Businesses (both big & small), Independent Contractors, etc. badly abuse the very culture that formed the birth of SOCIAL. And since Social Media is driven by the CONSUMER, it forever evolves & improves.
The only way to truly make the most out of SM (if you’re trying to brand) is to live it as part of your daily routine. As an example, in the last two months alone, Pinterest became the world’s 3rd most popular Social Media “site” when in fact it is not a site at all, it is an App (hence revolutionizing the art). SM can’t be hired it, the biggest value you can provide is to use it in a way that HUMANIZES your brand with your audience.