By: Nicole Slaughter Graham Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video. At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. …
5 Action Items to Get Your Business in Shape
By: Amy McCann It’s officially summer and we’re halfway through the year. Now is the time to take stock of your business and figure out if it is shaping up the way you’d hoped it would when 2025 started. This is a great moment to evaluate your progress, reset and decide what the rest of 2025 will bring. You can …
It’s All About the People: Building Relationships as a New Agent
By: Matt Clements In the real estate business, no relationships mean no deals. No deals = No money. Simple, right? As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: real estate is a referral business. If you’re new in the business, now is the time to put efforts in place to start …
Timeless Advice Agents Can Share With Their Buyers
By: Marcelo Steinmander A buyer’s decision isn’t just about square footage or lot size—it’s about how they want to live. The house they buy will shape their days: where the sun rises in the morning, how the air smells when the wind changes, what they hear at night when the world has gone to sleep. Whether they are flush with …
How to Properly List a Home: A Checklist for Real Estate Agents
By: Matt Clements You got the listing! Now what? If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home. Here’s what the pros do to get from listing to closing like a rockstar: 1. Know Who’s …
Building Confidence as a New Agent
By: Khalid N. Bryan Real Estate Sales can be one of the most challenging yet most rewarding careers out there. Passing the state exam is hard enough but once you’re in the career it’s like, “WELL NOW WHAT?!” Granted you can choose a brokerage and hope you get a strong head start, but mostly, we’re independent contractors and in charge …
Stay Ready: How Top Agents Prepare for Market Highs and Lows
By: Nicole Slaughter Graham From economic shifts to sudden changes in buyer behavior, agents have to be ready for whatever the market throws their way. In a recent episode of the Drive with NAR podcast, host Marki Lemons Ryhal sat down with two experienced professionals from the Chicagoland area—Kat Barry of Modern Living at Compass and Lateefah Neal of NTS …
3 Reasons Why Real Estate Agents Must Have a Website
By: Elizabeth Koneru If you’re early in your real estate career, you’ve probably asked yourself what it takes to stand up your own website and if you really need it. You’re not alone. Many new agents wonder if it’s worth the effort; especially if their brokerage provides an agent page, or if they’re already active on platforms like Instagram, Google …
Best Practices to Help You Manage Listings
By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …
How to Overcome the ‘Too Young’ Objection in Real Estate
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …