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Help Homebuyers Prepare for Life’s Stages

Barbara Ballinger [Demographic-based grouping], Buyers, Consumer, Customer Service 1 Comment

By: Barbara Ballinger Homeowners’ needs change as they ramble through life. One minute a two-story house with a landscaped yard fits their family’s needs. Before too long, they’re empty nesters who find it hard to navigate stairs and handle maintenance. They begin contemplating a condo with a small deck. Help your buyers match the type of house that will bring …

Considerations For Creating a Comfortable and Inviting Space

Nicole Slaughter Graham Inclusion, YPN Events Leave a Comment

By: Nicole Slaughter Graham When we think about inclusion, it’s often easy to think about groups whose identities are, well, identifiable, but inclusion is more nuanced than only making space for what we can see. As Heather Hasse recently in a blog post for her site, Agent Inner Circle, “true inclusion requires considering (identity) aspects that are often left in …

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Considerations to Weigh Before You Jump Brokerages

Robert Gideon Establishing Your Business 1 Comment

By: Robert Gideon As a real estate agent, it’s inevitable that you’ll get offers from competing brokerages, each promising greener pastures, shinier compensation and cooler logos. But before you jump ship, it’s essential to understand what loyalty in business really means and when it’s time to make a move for the right reasons—not just the most enticing ones. My perspective …

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Use the Expertise of a Mortgage Broker Partner to Better Help Customers

Blog Contributor Mortgage Financing Leave a Comment

 By: MortgageMatchup As a real estate agent, you’ve likely built your business to deliver whatever your buyers or sellers need, whenever they need it. But when it comes to the home financing process, it can be challenging when you feel like you have little control over the timeline and that the fallout from a slow, tedious process can break a …

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5 Financial Metrics All Real Estate Pros Should Track

Alex Craig Finances, Taxes 8 Comments

By: Alex Craig Lead generation might be the lifeblood of your business, but money is the oxygen. Without it—and a keen understanding of how your money is working—your business can’t breathe. Cash flow allows us to pay off debt, earn a living and build a scalable real estate business. When managed properly, that same cash makes vacations a reality, gives …

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Launch Your Real Estate Career With a Cutting-Edge Website

Blog Contributor Marketing Leave a Comment

For rookies, a Premium Plus .realtor website introduces you to your market in a whole new way. With more than 90% of home buyers starting their property search online, having a strong web presence isn’t just an upgrade in today’s digital-first world—it’s a necessity. As a young professional navigating the fast-paced world of real estate, having a strong online presence …

How to Build Your Real Estate Brand

Robert Gideon Marketing 1 Comment

By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …

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Questions to Ask Before Joining a Brokerage

Alex Capozzolo Establishing Your Business Leave a Comment

By: Alex Capozzolo In real estate, brokerages are the apparatus through which real estate agents get the job done. Finding the right apparatus is a crucial piece to your career path puzzle. The brokerage you choose will not only influence your business but also mold your professional identity, long-term success and growth. You might be wondering how to go about …

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Use Focus and Flexibility to Navigate Change

Matt Clements Advertising & Prospecting, Working with Clients Leave a Comment

By: Matt Clements Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No WiFi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You …

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Sundown Towns: A Dark Chapter in American History and the Enduring Impact on Real Estate

Kayla Johnson ethics, Fair Housing, Working with Clients 3 Comments

By: Kayla Johnson A number of historic practices in the United States—redlining and housing segregation; exclusion from the labor market and educational opportunities; and denial of voting rights, to name a few—have had lasting impact on Black and Brown communities’ ability to participate in the full breadth of wealth-building opportunities that should have been available to them. One lesser-known tactic …