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By: Marcelo Steinmander The year is about to turn, as it always does, toward new beginnings. Since stepping into this industry in 2012, I’ve come to discover that real estate is never simple, never stagnant and rarely predictable. But that uncertainty can be infused with promise is we let it. We can turn it into a sense that great work …
By: Elizabeth Koneru When Rusty Melle decided to invest in his digital presence, he had more in mind than a nice-looking website—he was looking to build the foundation for a stronger, more recognizable brand. Based in Brevard County, Florida, Melle built his business on trust, expertise and a deep understanding of the local markets he serves. But Melle knew that …
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. With the holidays around the corner, it’s time to step into the true world of luxury. But what is luxury, really? Is it the shimmer of something new or the serenity of having …
By: Matt Clements When I was a young pro surfer, on tour and competing around the world, I had a coach, and a team manager. Actually, I had multiple team managers: one manager for each one of my sponsors—some better than others—but all there to help me perform and grow. I leaned on these people, not because I was the …
Each year, the National Association of REALTORS®’ Young Professionals Networks across the country apply for an opportunity to be recognized as innovators and rising leaders shaping the future of the industry. This year’s winners represent the full spectrum of YPN excellence, from small but mighty rural networks to statewide powerhouses driving impactful initiatives. Here’s a closer look at the 2025 award winners and what they’re looking forward to in 2026. Small Network of the Year: Tulare County Association …
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really. Have you identified your luxury niche clients? If yes, …
By: Marcelo Steinmander Throughout my real estate journey, I’ve realized a fundamental truth: language is strategy. The right words set the stage in a negotiation, define expectations, and shape how clients, prospects, and fellow agents see me. Over the years, I’ve depended on phrases that have helped win deals, conserve energy, and protect my business. Here are three that I …
By: Jennifer Weinberg Does anyone else feel like once October hits, the rest of the year speeds by? Between fall festivals, client appreciation events, open houses, and prepping for the holidays, it’s easy to feel like you’re running on autopilot. The busy season in real estate doesn’t really stop—it just changes shape. And before you know it, Thanksgiving and the …
By: Ashley Harwood Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking …
By: Matt Clements You got the listing! Now what? If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home. Here’s what the pros do to get from listing to closing like a rockstar: 1. Know Who’s …
