Orange post-it note with the words "safety first" written on it

Put Safety First By Asking Questions and Preparing in Advance

Matt Clements Safety, Safety Month Leave a Comment

By: Matt Clements

Like most of you, I remember our real estate agent, Beverly Carter, who lived and worked in Arkansas and was murdered while on the job. In 2014, reporters asked the man who killed her why she was targeted, he responded, “Because she’s a rich broker.”

The perpetrator and his wife requested a showing of a property that …

3 Practical Ways to Make Fair Housing a Reality

Tezeta Roro Fair Housing, FHA Programs, Rental Properties Leave a Comment

By: Tezeta Roro Though fair housing has become a hot topic in recent years, it has always been an important aspect of the real estate industry. It’s true that some states requre continuing education on fair housing, but the reality is that many do not, even with renewed interest and emphasis on the Fair Housing Act. And for the states …

Real Estate Agent Working On Laptop

Marketing Tips to Use When Competition is High

Alex Capozzolo Marketing Leave a Comment

By: Alex Capazzolo

In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused.

California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …

Communication Tips That Exude Professionalism

Blog Contributor Being a REALTOR®, communication Leave a Comment

By: Jasen Edwards

Good and professional communication is essential in any business, but it’s especially important in a ‘people-focused’ industry like real estate. Agents must know the best communication techniques with their clients, brokers and co-workers. Proper communication improves efficiency and helps improve reputation—and thus help grow business— through professionalism.

Let’s look at communication tips for agents so you can …

Tips to Avoid Burnout in Real Estate

Blog Contributor Work/Life Balance Leave a Comment

By: Chris Heller

Did you know that 80% of real estate agents burnout in their first two years? From finding suitable properties to pricing them to market demand and listing them, working in real estate is taxing. The constant need for a fresh set of ideas and solutions can be draining.

The lack of routine and a schedule combined with …

Blog Ideas for Real Estate Agents

Alex Capozzolo Advertising & Prospecting, communication, Marketing Leave a Comment

By: Alex Capazollo

Has blogging been on your radar for a while? A blog is a great way to present yourself as a subject matter expert, bring useful content to your audience and grow your following as a real estate agent.

An increasing number of real estate agencies are realizing the benefits of including a blog in their market strategy. …

How to Sell a Home in a Noisy Neighborhood

Alex Capozzolo Marketing, Sales & Marketing, Working with Clients Leave a Comment

By: Alex Capozzolo

As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …

Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers Leave a Comment

By: Neil Goradia

Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process.

Useful Resources:

Here are some resources to get you started. Use these to educate yourself and to provide …

Define, Develop and Deploy Your Video Marketing Strategy

Nicole Slaughter Graham Marketing, website Leave a Comment

Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a 2020 NAR report.  Adding consistent, branded and valuable video content can help …

An Interview with Karen Hatcher: The Atlanta REALTOR® Association’s First Black Female, Millennial President

Lee Davenport, Ph.D Being a Broker, Being a REALTOR®, Diversity Leave a Comment

By: Lee Davenport, Ph.D

Watching movies like The Guardians of the Galaxy with mythical characters that save the Marvel universe can be entertaining. In those movies, we see a diverse group of characters join forces.

These characters may have different back stories and very little in common, but their diversity in strengths is precisely what saves their lives.

I do …