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By: Nicole Slaughter Graham Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video. At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. …
By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …
By: Barbara Ballinger Homeowners’ needs change as they ramble through life. One minute a two-story house with a landscaped yard fits their family’s needs. Before too long, they’re empty nesters who find it hard to navigate stairs and handle maintenance. They begin contemplating a condo with a small deck. Help your buyers match the type of house that will bring …
By: Amy McCann It’s officially summer and we’re halfway through the year. Now is the time to take stock of your business and figure out if it is shaping up the way you’d hoped it would when 2025 started. This is a great moment to evaluate your progress, reset and decide what the rest of 2025 will bring. You can …
By: Matt Clements In the real estate business, no relationships mean no deals. No deals = No money. Simple, right? As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: real estate is a referral business. If you’re new in the business, now is the time to put efforts in place to start …
By: Marcelo Steinmander A buyer’s decision isn’t just about square footage or lot size—it’s about how they want to live. The house they buy will shape their days: where the sun rises in the morning, how the air smells when the wind changes, what they hear at night when the world has gone to sleep. Whether they are flush with …
By: Matt Clements You got the listing! Now what? If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home. Here’s what the pros do to get from listing to closing like a rockstar: 1. Know Who’s …
By: Khalid N. Bryan Real Estate Sales can be one of the most challenging yet most rewarding careers out there. Passing the state exam is hard enough but once you’re in the career it’s like, “WELL NOW WHAT?!” Granted you can choose a brokerage and hope you get a strong head start, but mostly, we’re independent contractors and in charge …
By: Nicole Slaughter Graham From economic shifts to sudden changes in buyer behavior, agents have to be ready for whatever the market throws their way. In a recent episode of the Drive with NAR podcast, host Marki Lemons Ryhal sat down with two experienced professionals from the Chicagoland area—Kat Barry of Modern Living at Compass and Lateefah Neal of NTS …
By: Elizabeth Koneru If you’re early in your real estate career, you’ve probably asked yourself what it takes to stand up your own website and if you really need it. You’re not alone. Many new agents wonder if it’s worth the effort; especially if their brokerage provides an agent page, or if they’re already active on platforms like Instagram, Google …
