Below you'll find a list of all posts that have been categorized as “Marketing”
By: Lee Davenport, Ph.D If you’re a solopreneur, then you are your business’s Chief Marketing Officer (CMO), among many things. And, unlike most careers, there are active marketing campaigns that spoof and diminish the work of real estate professionals, such as this video by a popular content creator, in which she severely mischaracterizes the job. Ugh! In other words, your …
By: Elizabeth Koneru When Rusty Melle decided to invest in his digital presence, he had more in mind than a nice-looking website—he was looking to build the foundation for a stronger, more recognizable brand. Based in Brevard County, Florida, Melle built his business on trust, expertise and a deep understanding of the local markets he serves. But Melle knew that …
By: Elizabeth Koneru Porsche Nathaniel, a broker in Hilo, Hawaii, and an active YPN member, recently elevated her digital presence with a professional .RealEstate website. She says the platform’s ease of setup and mobile-friendly design made it an easy choice, while features like MLS integration and lead capture tools help her showcase listings and connect with clients. For Nathaniel, the …
By: Lawrence Bellido As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from …
By: Nicole Slaughter Graham Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video. At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. …
For rookies, a Premium Plus .realtor website introduces you to your market in a whole new way. With more than 90% of home buyers starting their property search online, having a strong web presence isn’t just an upgrade in today’s digital-first world—it’s a necessity. As a young professional navigating the fast-paced world of real estate, having a strong online presence …
By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …
By: Khalid Bryan Now that you have a system to post and stay active on social media. How do we scale and grow this? How do we get to the point where this becomes a systematic business activity? Picture this scenario: you’re in bed at 1am (and scrolling anyway) and commenting on pages your target audience may follow, which are …
By: Khalid Bryan You’ve got social media pages set up for your real estate business. You’ve come up with a plan: you know how many days per week you want to post and what kind of content—videos, educational pieces, photos, listings, etc., —you want to post. Great! You’re off to a solid start. But now you have to figure out …
By: Khalid Bryan You’ve decided to use social media to market you real estate business. Great! But, there are so many platforms, with new ones rolling out all the time, and there are so many different types of posts. How do you decide which platforms to use and what content to post? Let this post act as a guide to …
