How to Build Your Real Estate Brand

Robert Gideon Marketing 1 Comment

By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …

Real Estate red "New Listing" sign

Strategies to Revive a Stale Listing

Jennifer Weinberg Marketing, Sales Tips & Techniques, Selling 101 2 Comments

By: Jennifer Weinberg Your new listing is all set to go to market: the professional photography looks good, you have stellar pre-marketing and you called your sphere about this great home for sale. You enthusiastically hit the button, and everything goes live. The days tick by, and… crickets. Now the property has been on the market for several weeks without …

An Easy Instagram Hack to Grow Your Real Estate Business

Lee Davenport, Ph.D Marketing, Social Media Leave a Comment

By. Lee Davenport, PhD Instagram has become a powerful platform for real estate agents and brokers to market themselves and connect with potential clients. While it may seem like a gold rush for many in the real estate industry, it’s important to note that simply being on Instagram and collecting likes is not enough to grow your business effectively. Success …

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Avoid Imposter Phenomenon by Being Authentic on Social Media

Monika Bhondy Marketing, Social Media 2 Comments

By Monika Bhondy Have you felt the pressure—and subsequent burnout—that comes from trying to keep up appearances as a real estate professional to push a specific narrative of success? Social media’s highlight reel makes it easy to feel like you must always put your best face forward. As a real estate professional, the pressure to perform, produce and be “on” …

Technology That Helps Sell Homes

Alex Capozzolo Marketing, Technology Leave a Comment

By: Alex Capazzolo Although real estate agents have long capitalized on technology to help sell homes, new and innovative options keep coming. Many technological advances make selling a home easier and more intuitive, especially when paired with a good marketing plan. One thing is certain: technology keeps changing and advancing, so what should you use to sell homes? Here’s the …

Real Estate Agent Working On Laptop

Marketing Tips to Use When Competition is High

Alex Capozzolo Marketing 4 Comments

By: Alex Capazzolo In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused. California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …

Blog Ideas for Real Estate Agents

Alex Capozzolo Advertising & Prospecting, communication, Marketing Leave a Comment

By: Alex Capazollo Has blogging been on your radar for a while? A blog is a great way to present yourself as a subject matter expert, bring useful content to your audience and grow your following as a real estate agent. An increasing number of real estate agencies are realizing the benefits of including a blog in their market strategy. …

How to Sell a Home in a Noisy Neighborhood

Alex Capozzolo Marketing, Sales & Marketing, Working with Clients 3 Comments

By: Alex Capozzolo As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …

Define, Develop and Deploy Your Video Marketing Strategy

Nicole Slaughter Graham Marketing, website 2 Comments

Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a 2020 NAR report.  Adding consistent, branded and valuable video content can help …

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3 Actionable Tips for Keeping Sellers Happy When the Market Shifts

Alex Capozzolo Marketing, Sales & Marketing, Sellers, Working with Clients 1 Comment

By: Alex Capazollo If a shift is not yet happening in your market, there’s a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …