Define, Develop and Deploy Your Video Marketing Strategy

Nicole Slaughter Graham Marketing, website Leave a Comment

Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a 2020 NAR report.  Adding consistent, branded and valuable video content can help …

Under the Sells-Scope: ‘Answer the Public’ to Grow Your Business

Blog Contributor Sales & Marketing, Technology & Social Media, website 2 Comments

By Lee Davenport

Do you wish you could attract more of the public to your business? Maybe AnswerThePublic.com can help.

AnswerThePublic.com is a search insight tool. Enter a keyword, phrase, or topic (such as real estate) and the results will show questions people are asking on Google and Bing on the subject. It could be helpful in researching what types …

YPN Launches New Website

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By Rob Reuter

After nearly a year of research and development, we are pleased to announce the launch of a new Young Professionals Network website, ypn.realtor!

The 2017 YPN Advisory Board made the development of a YPN website a key initiative when it was determined that a hub for all YPN resources was needed to better serve local and state …

Key Tips to Give Your Website Curb Appeal

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By Anita Clark

There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal.

As …

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Keep it Relevant in Content Marketing

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By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant to your reader, and to your …

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Learn About the New REALTOR.org

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REALTOR.org is being overhauled to give NAR members access to the most authoritative and useful business information as quickly and easily as possible. The new My.REALTOR.org, which will be replacing REALTOR.org at the end of March, is being reorganized by topic to reflect how you use information in your real estate business. As NAR members, you can customize the site …