Real Estate Agent Working On Laptop

Marketing Tips to Use When Competition is High

Alex Capozzolo Marketing Leave a Comment

By: Alex Capazzolo

In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused.

California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …

Define, Develop and Deploy Your Video Marketing Strategy

Nicole Slaughter Graham Marketing, website Leave a Comment

Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a 2020 NAR report.  Adding consistent, branded and valuable video content can help …

Smiling African American woman at her home office.

5 Things Agents Can Do During the Slow Season

Blog Contributor Business Challenges, Classes & Education, Uncategorized 1 Comment

By Alex Craig

My real estate market in Michigan is clearly defined by a busy season and a slow season. During the slow season, it can be hard for real estate agents to stay motivated and find ways to generate new business.

Every year, I see fewer and fewer people coming into the office from December to February. In fact, …

2022 goals in notebook

New Year, New Plan? 2 Indications It’s Time to Switch Things Up

Blog Contributor Business Challenges, Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport

There’s something about the start of the new year—even if we’re already a few weeks in—that makes it a motivating time to begin new initiatives, goals, and schedules.

But is it really necessary?

Here are two considerations to help you identify if it’s time to switch things up in 2022.

1. Did you have a seemingly good …

Two business people looking at computer, taking notes.

‘Automa-zation’ Tools to ‘Set It and Forget It’ in 2022

Blog Contributor Advertising & Prospecting, consumers, Sales & Marketing Leave a Comment

By Lee Davenport

“It’s been a while” are words we should never hear or say to prospects.

These words indicate that our follow-up system has a missing link (or may even be non-existent).

However, if those simple yet alarming words seem to be on repeat for you, then I have some tools that may come in handy because real estate …

Asian female writing on white board with marker in conference room.

4 Ways to Handle Real Estate’s Busy Summer Season

Blog Contributor Business Challenges 2 Comments

By Alex Craig

It’s been a while since my last YPN Lounge post because I fell into the trap many of us are experiencing: the crazy busy spring and summer real estate season.

At the core, I believe my failure was due to a lack of planning. I am personally looking at everything I do and I’m trying to prepare …

For Real Estate Goal Getters: T.A.P. Into Your Value

Blog Contributor Establishing Your Business, Sales Tips & Techniques 4 Comments

By Lee Davenport

As a scientist at heart in a REALTOR®’s body, I love to research, examine, and identify why things work—or don’t work—especially on behalf of the agents I coach. Furthermore, as a real estate coach and educator for more than a decade, I have discovered a sure-fire way for my sales agents to succeed in achieving their goals: …

How to Overcome the ‘Too Young’ Objection in Real Estate

Blog Contributor Sales & Marketing, Sellers, Working with Clients 4 Comments

By Alex Craig

Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home.

I was 25 when I got started in real estate. I …

Stop Building Your Own Real Estate Brand—You’re Wasting Your Time and Money

Blog Contributor Uncategorized 21 Comments

By Alex Craig

What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you.

I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …

A New Amazon Feature That Could Help Generate Leads

Blog Contributor Establishing Your Business, Helpful Tools, Sales & Marketing, Sales Tips & Techniques, Technology 5 Comments

By Lee Davenport

Are you looking for new and inexpensive ways to generate leads in a socially distant world?

What if I told you I know of a new tool that will actually pay you to generate leads?

Y’all (when I get excited my southern twang comes out), Amazon has a new feature called Explore that I believe can add …