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3 Marketing Ideas for Introverts

Ashley Harwood Sales & Marketing 2 Comments

By: Ashley Harwood Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking …

Riding the Waves: How I’m Thriving in a Tough Real Estate Market

Matt Clements Productivity, Professional Development 2 Comments

By: Matt Clements I like to think of my real estate career the way I approached my time as a professional surfer. Back then, success wasn’t about showing up only on the good days. I had to live the part, be the part and compete — every single day. Rain or shine, big waves or flat seas, I was in …

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The Power of Video: Why Real Estate Professionals Should Hit Record

Nicole Slaughter Graham Marketing 1 Comment

By: Nicole Slaughter Graham Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video. At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. …

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How to Effectively Use a Customer Management System

Alex Capozzolo Customer Service, Establishing Your Business, Helpful Tools 3 Comments

By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …

Happy African American couple communicating with their real estate agent during a meeting in the office.

Best Practices to Help You Manage Listings

Amy McCann Home Sales Statistics, Selling 101, Working with Clients 1 Comment

By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …

How to Overcome the ‘Too Young’ Objection in Real Estate

Alex Craig Sales & Marketing, Sellers, Working with Clients 6 Comments

By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …

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Launch Your Real Estate Career With a Cutting-Edge Website

Blog Contributor Marketing Leave a Comment

For rookies, a Premium Plus .realtor website introduces you to your market in a whole new way. With more than 90% of home buyers starting their property search online, having a strong web presence isn’t just an upgrade in today’s digital-first world—it’s a necessity. As a young professional navigating the fast-paced world of real estate, having a strong online presence …

How to Build Your Real Estate Brand

Robert Gideon Marketing 1 Comment

By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …

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A Guide to Posting on Social Media: What to Post on Your Business Page

Khalid N. Bryan Marketing, Social Media Leave a Comment

By: Khalid Bryan You’ve got social media pages set up for your real estate business. You’ve come up with a plan: you know how many days per week you want to post and what kind of content—videos, educational pieces, photos, listings, etc., —you want to post. Great! You’re off to a solid start. But now you have to figure out …