Below you'll find a list of all posts that have been tagged as “marketing”
By: Amy McCann If you earned your real estate license after 2020, your foundation was built in a fast, frenzied market — multiple offers, waived contingencies and homes selling before sign riders went up. But for a while now, the market has been telling a different story. Inventory has grown, buyer behavior has shifted and pricing power is no longer …
By: Lee Davenport, Ph.D If you’re a solopreneur, then you are your business’s Chief Marketing Officer (CMO), among many things. And, unlike most careers, there are active marketing campaigns that spoof and diminish the work of real estate professionals, such as this video by a popular content creator, in which she severely mischaracterizes the job. Ugh! In other words, your …
By: Elizabeth Koneru When Rusty Melle decided to invest in his digital presence, he had more in mind than a nice-looking website—he was looking to build the foundation for a stronger, more recognizable brand. Based in Brevard County, Florida, Melle built his business on trust, expertise and a deep understanding of the local markets he serves. But Melle knew that …
By: Ashley Harwood Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking …
By: Matt Clements I like to think of my real estate career the way I approached my time as a professional surfer. Back then, success wasn’t about showing up only on the good days. I had to live the part, be the part and compete — every single day. Rain or shine, big waves or flat seas, I was in …
By: Nicole Slaughter Graham Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video. At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. …
By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …
For rookies, a Premium Plus .realtor website introduces you to your market in a whole new way. With more than 90% of home buyers starting their property search online, having a strong web presence isn’t just an upgrade in today’s digital-first world—it’s a necessity. As a young professional navigating the fast-paced world of real estate, having a strong online presence …
By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …
