Below you'll find a list of all posts that have been tagged as “marketing”
By: Khalid Bryan You’ve decided to use social media to market you real estate business. Great! But, there are so many platforms, with new ones rolling out all the time, and there are so many different types of posts. How do you decide which platforms to use and what content to post? Let this post act as a guide to …
By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …
By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …
Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a National Association of REALTORS® (NAR) report. Adding consistent, branded and valuable video …
Use a .realtor™ domain to establish instant credibility and top search results. Content sponsored by get.realtor. Building your digital brand is one of the best ways to increase awareness of your business and the services you offer. A powerful online presence will help you drive leads through your website, generate referrals and grow your network. There’s no better way for …
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …
By: Jennifer Weinberg Merriam-Webster recently announced their word of the year for 2023: AUTHENTIC According to the long-trusted dictionary resource, authentic has two definitions: 1. Not false or imitation; real, actual. 2. True to one’s own personality, spirit, or character. Authenticity is a great word to reflect on as we move into the last couple of weeks of the year, …
By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …
By: Robert Gideon You’ve earned your license. You’ve sent out handwritten notes. You’ve got your CRM of choice operational and you’ve gleefully stumbled through your first few transactions. Now what? Now, it’s crucial to find your niche so you can stand out in this competitive industry. There are several niches in the residential space. You could choose one by determining …
By. Lee Davenport, PhD Instagram has become a powerful platform for real estate agents and brokers to market themselves and connect with potential clients. While it may seem like a gold rush for many in the real estate industry, it’s important to note that simply being on Instagram and collecting likes is not enough to grow your business effectively. Success …
