Below you'll find a list of all posts that have been tagged as “marketing”
By Lee Davenport “It’s been a while” are words we should never hear or say to prospects. These words indicate that our follow-up system has a missing link (or may even be non-existent). However, if those simple yet alarming words seem to be on repeat for you, then I have some tools that may come in handy because real estate …
By Alex Craig It’s been a while since my last YPN Lounge post because I fell into the trap many of us are experiencing: the crazy busy spring and summer real estate season. At the core, I believe my failure was due to a lack of planning. I am personally looking at everything I do and I’m trying to prepare …
By Lee Davenport As a scientist at heart in a REALTOR®’s body, I love to research, examine, and identify why things work—or don’t work—especially on behalf of the agents I coach. Furthermore, as a real estate coach and educator for more than a decade, I have discovered a sure-fire way for my sales agents to succeed in achieving their goals: …
By Alex Craig What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you. I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …
By Lee Davenport Are you looking for new and inexpensive ways to generate leads in a socially distant world? What if I told you I know of a new tool that will actually pay you to generate leads? Y’all (when I get excited my southern twang comes out), Amazon has a new feature called Explore that I believe can add …
By Jasen Edwards Dear 18-year-old agent, I remember the day I received my real estate license exam results in the mail. Just a few weeks after I turned 18, I slid a single piece of paper out of the envelope from the Texas Real Estate Commission and I saw the word “PASS.” I was looking out from my third-floor …
By Lee Davenport “I just didn’t feel like she was putting in the effort needed to sell my home.” Whoa. Mic and jaw drop. This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received. Double yikes. These are not …
By Lee Davenport The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media. Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …
By Tina Kocak-Hodapp, Adwerx People might be shutting their doors, but they’re opening their apps. These are uncertain times, to say the least. Local and federal legislatures are responding daily to the spread of the coronavirus, and we’ve seen companies adjust their activity or close altogether. This is all causing a major shift in the workforce. Most business owners are …
By Anita Clark Real estate agents are always vying for the top spot on Google in their area but are quickly squashed by the big guys – Zillow, Trulia, Redfin, etc. They have bigger marketing budgets, faster websites, professional marketing and SEO teams, and every detail of a listing covered. How can your average real estate agent not just survive …
