Smiling female estate agent talking while shaking hand with mature woman standing by swimming pool on sunny day.

The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients

Anna Maria Porowska Working with Clients Leave a Comment

By: Anna Maria Porowska Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really. Have you identified your luxury niche clients? If yes, the next step is to connect with them effectively. In part one of this series, I gave a general overview of the luxury …

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Three Phrases That Transformed My Real Estate Business

Marcelo Steinmander Working with Clients 5 Comments

By: Marcelo Steinmander Throughout my real estate journey, I’ve realized a fundamental truth: language is strategy. The right words set the stage in a negotiation, define expectations, and shape how clients, prospects, and fellow agents see me. Over the years, I’ve depended on phrases that have helped win deals, conserve energy, and protect my business. Here are three that I …

A young, Asian couple meets with a young, BIPOC female real estate agent to go over paperwork

How to Properly List a Home: A Checklist for Real Estate Agents

Matt Clements Working with Clients 8 Comments

By: Matt Clements You got the listing! Now what? If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home. Here’s what the pros do to get from listing to closing like a rockstar: 1. Know Who’s …

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What Agents Need to Know About the Appraisal Process

Blog Contributor Appraisals, Working with Clients 2 Comments

Understanding the appraisal process is essential to guiding clients with confidence. Appraisers play an important role in real estate transactions, yet many agents don’t fully understand how to collaborate with them effectively. In an episode of the Drive With NAR podcast, host Marki Lemons Ryhal spoke with two Chicago-based real estate professionals about how new agents can build better relationships …

Young man showing a young couple around a new construction home that isn't yet finished. Looks like he's helping them envision what this finished product will look like.

Why New Construction Requires a Different Playbook for Agents

Robert Gideon new homes, Working with Clients 2 Comments

By: Robert Gideon When I started working with buyers looking at new construction, I thought it would be easier than resale. After all, no inspection issues, no sellers to negotiate with, and everything brand new. I quickly learned that new construction is a different ballgame entirely. It is exciting, yes, but it comes with its own set of challenges that …

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A Step-by-Step Guide to Build Repeat Business and Referrals

Lawrence Bellido Establishing Your Business, Marketing, Social Media, Working with Clients 3 Comments

By: Lawrence Bellido As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from …

Couple joyfully embracing in front of their new home. They are both wearing casual clothes and embracing. The woman is holding a house key. The house is visible in the background

What You Need to Know About the Market’s Largest Cohort of Buyers

Antonio Correa Buyers, Homeownership Education & Counseling, Promoting Home Ownership, Working with Clients Leave a Comment

By: Antonio Correa Over the past decade, Hispanic Americans have driven the nation’s homeownership growth more than any other group. They’re the fastest growing demographic of homeowners in the country, and even though they only make up around 15% of U.S. households overall, Hispanic buyers account for well over one-third of the national net increase in homeownership, according to the …

Timeless Advice Agents Can Share With Their Buyers

Marcelo Steinmander Working with Clients 2 Comments

By: Marcelo Steinmander A buyer’s decision isn’t just about square footage or lot size—it’s about how they want to live. The house they buy will shape their days: where the sun rises in the morning, how the air smells when the wind changes, what they hear at night when the world has gone to sleep. Whether they are flush with …

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Best Practices to Help You Manage Listings

Amy McCann Home Sales Statistics, Selling 101, Working with Clients 1 Comment

By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …

How to Overcome the ‘Too Young’ Objection in Real Estate

Alex Craig Sales & Marketing, Sellers, Working with Clients 6 Comments

By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …