Marcelo Steinmander Much has been written about breaking into luxury real estate. Most of it is overcomplicated, and some of it is for sale as a course. This is neither. This isn’t a guide or a seminar. It’s a campfire story of where my business was seven years ago. I got my license in 2012. By 2019, I felt capable …
How I Became a Top Producer
By: Matt Clements I’m now one of the biggest producers in one of the biggest real estate markets in the country. But let me be crystal clear: none of this happened by accident. Fifteen years ago, I got serious coaching for the first time. I took that guidance and built my entire business from the ground up to run almost …
Helping Clients Navigate the Emotional Side of Real Estate
By: Kayla Johnson Welcome to the world where bricks and dreams collide: the dynamic realm of real estate. In this bustling industry, leading with empathy is not just a “nice to have.” It’s the cornerstone for forging robust connections, understanding client needs and fostering a positive and supportive atmosphere. The reality is that we as real estate professionals are guiding …
How to Master Listings in a More Balanced Market
By: Amy McCann If you earned your real estate license after 2020, your foundation was built in a fast, frenzied market — multiple offers, waived contingencies and homes selling before sign riders went up. But for a while now, the market has been telling a different story. Inventory has grown, buyer behavior has shifted and pricing power is no longer …
The DNA of Luxury Part III: The Luxury Mindset Every Agent Needs This Season
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. With the holidays around the corner, it’s time to step into the true world of luxury. But what is luxury, really? Is it the shimmer of something new or the serenity of having …
The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really. Have you identified your luxury niche clients? If yes, …
Three Phrases That Transformed My Real Estate Business
By: Marcelo Steinmander Throughout my real estate journey, I’ve realized a fundamental truth: language is strategy. The right words set the stage in a negotiation, define expectations, and shape how clients, prospects, and fellow agents see me. Over the years, I’ve depended on phrases that have helped win deals, conserve energy, and protect my business. Here are three that I …
How to Properly List a Home: A Checklist for Real Estate Agents
By: Matt Clements You got the listing! Now what? If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home. Here’s what the pros do to get from listing to closing like a rockstar: 1. Know Who’s …
What Agents Need to Know About the Appraisal Process
Understanding the appraisal process is essential to guiding clients with confidence. Appraisers play an important role in real estate transactions, yet many agents don’t fully understand how to collaborate with them effectively. In an episode of the Drive With NAR podcast, host Marki Lemons Ryhal spoke with two Chicago-based real estate professionals about how new agents can build better relationships …
Why New Construction Requires a Different Playbook for Agents
By: Robert Gideon When I started working with buyers looking at new construction, I thought it would be easier than resale. After all, no inspection issues, no sellers to negotiate with, and everything brand new. I quickly learned that new construction is a different ballgame entirely. It is exciting, yes, but it comes with its own set of challenges that …









