By: Marcelo Steinmander A buyer’s decision isn’t just about square footage or lot size—it’s about how they want to live. The house they buy will shape their days: where the sun rises in the morning, how the air smells when the wind changes, what they hear at night when the world has gone to sleep. Whether they are flush with …
How to Properly List a Home: A Checklist for Real Estate Agents
By: Matt Clements You got the listing! Now what? If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home. Here’s what the pros do to get from listing to closing like a rockstar: 1. Know Who’s …
Best Practices to Help You Manage Listings
By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …
How to Overcome the ‘Too Young’ Objection in Real Estate
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …
A Step-by-Step Guide to Build Repeat Business and Referrals
By: Lawrence Bellido As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from …
Are You A Real Estate Agent That Clients Want to Swipe Right On? 7 Questions Every Agent Should Answer
By: Lee Davenport, Ph.D If you have ever been on a dating app, then you know no matter how many questions you ask initially, there are some things that will be revealed with time, including the good, bad and the questionable. Selecting a real estate agent—whether on an app or not–is often no different in that time reveals more. But …
Real Estate Lessons That We’re Taking Into 2025
With the start of the new year, now seems like the perfect time to review the real estate lessons learned in 2024 so that we can start 2025 out with a blueprint in mind. In 2024, house prices rose by 4.3%, mortgage rates hovered around 6% in the last quarter of the year, and low inventory levels remained a central …
Use Focus and Flexibility to Navigate Change
By: Matt Clements Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No WiFi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You …
Sundown Towns: A Dark Chapter in American History and the Enduring Impact on Real Estate
By: Kayla Johnson A number of historic practices in the United States—redlining and housing segregation; exclusion from the labor market and educational opportunities; and denial of voting rights, to name a few—have had lasting impact on Black and Brown communities’ ability to participate in the full breadth of wealth-building opportunities that should have been available to them. One lesser-known tactic …
Help Clients Attract Tenants with Technology
Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of, or helping with the property management on a larger property, real estate agents are often front-and-center when it comes to what’s working to bring in—and keep—tenants. According …