A young, Asian couple meets with a young, BIPOC female real estate agent to go over paperwork

How to Properly List a Home: A Checklist for Real Estate Agents

Matt Clements Working with Clients 13 Comments

By: Matt Clements You got the listing! Now what? If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home. Here’s what the pros do to get from listing to closing like a rockstar: 1. Know Who’s …

couple in their 50s with a real estate agent looking at a new property to buy

What Agents Need to Know About the Appraisal Process

Blog Contributor Appraisals, Working with Clients 2 Comments

Understanding the appraisal process is essential to guiding clients with confidence. Appraisers play an important role in real estate transactions, yet many agents don’t fully understand how to collaborate with them effectively. In an episode of the Drive With NAR podcast, host Marki Lemons Ryhal spoke with two Chicago-based real estate professionals about how new agents can build better relationships …

Couple joyfully embracing in front of their new home. They are both wearing casual clothes and embracing. The woman is holding a house key. The house is visible in the background

What You Need to Know About the Market’s Largest Cohort of Buyers

Antonio Correa Buyers, Homeownership Education & Counseling, Promoting Home Ownership, Working with Clients Leave a Comment

By: Antonio Correa Over the past decade, Hispanic Americans have driven the nation’s homeownership growth more than any other group. They’re the fastest growing demographic of homeowners in the country, and even though they only make up around 15% of U.S. households overall, Hispanic buyers account for well over one-third of the national net increase in homeownership, according to the …

Timeless Advice Agents Can Share With Their Buyers

Marcelo Steinmander Working with Clients 2 Comments

By: Marcelo Steinmander A buyer’s decision isn’t just about square footage or lot size—it’s about how they want to live. The house they buy will shape their days: where the sun rises in the morning, how the air smells when the wind changes, what they hear at night when the world has gone to sleep. Whether they are flush with …

How to Overcome the ‘Too Young’ Objection in Real Estate

Alex Craig Sales & Marketing, Sellers, Working with Clients 6 Comments

By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …

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Are You A Real Estate Agent That Clients Want to Swipe Right On? 7 Questions Every Agent Should Answer

Lee Davenport, Ph.D Working with Clients Leave a Comment

By: Lee Davenport, Ph.D If you have ever been on a dating app, then you know no matter how many questions you ask initially, there are some things that will be revealed with time, including the good, bad and the questionable.  Selecting a real estate agent—whether on an app or not–is often no different in that time reveals more. But …

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Real Estate Lessons That We’re Taking Into 2025

Blog Contributor Working with Clients 3 Comments

With the start of the new year, now seems like the perfect time to review the real estate lessons learned in 2024 so that we can start 2025 out with a blueprint in mind. In 2024, house prices rose by 4.3%, mortgage rates hovered around 6% in the last quarter of the year, and low inventory levels remained a central …

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Use Focus and Flexibility to Navigate Change

Matt Clements Advertising & Prospecting, Working with Clients 1 Comment

By: Matt Clements Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No WiFi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You …

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Sundown Towns: A Dark Chapter in American History and the Enduring Impact on Real Estate

Kayla Johnson ethics, Fair Housing, Working with Clients 4 Comments

By: Kayla Johnson A number of historic practices in the United States—redlining and housing segregation; exclusion from the labor market and educational opportunities; and denial of voting rights, to name a few—have had lasting impact on Black and Brown communities’ ability to participate in the full breadth of wealth-building opportunities that should have been available to them. One lesser-known tactic …

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Help Clients Attract Tenants with Technology

Blog Contributor Rental Properties, Working with Clients Leave a Comment

Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of, or helping with the property management on a larger property, real estate agents are often front-and-center when it comes to what’s working to bring in—and keep—tenants. According …