Luxury modern house with swimming pool and beautiful sea view at dusk.

How I Broke Into the Luxury Market

Marcelo Steinmander Professional Development, Working with Clients 1 Comment

Marcelo Steinmander Much has been written about breaking into luxury real estate. Most of it is overcomplicated, and some of it is for sale as a course. This is neither. This isn’t a guide or a seminar. It’s a campfire story of where my business was seven years ago. I got my license in 2012. By 2019, I felt capable …

Real estate agent closing a deal with a couple and handshaking while they hold the keys of their new house

How I Became a Top Producer

Matt Clements Customer Service, Working with Clients 1 Comment

By: Matt Clements I’m now one of the biggest producers in one of the biggest real estate markets in the country. But let me be crystal clear: none of this happened by accident. Fifteen years ago, I got serious coaching for the first time. I took that guidance and built my entire business from the ground up to run almost …

Colleagues, businessman and business woman having a focused and friendly conversation at a desk. African-American man, wearing a light blue shirt, is smiling and gesturing, explaining something in a discussion. The woman, whose face is partially visible, listens attentively while using a laptop. Mentorship, collaboration, or client consultation.

Helping Clients Navigate the Emotional Side of Real Estate

Kayla Johnson Working with Clients Leave a Comment

By: Kayla Johnson Welcome to the world where bricks and dreams collide: the dynamic realm of real estate. In this bustling industry, leading with empathy is not just a “nice to have.” It’s the cornerstone for forging robust connections, understanding client needs and fostering a positive and supportive atmosphere. The reality is that we as real estate professionals are guiding …

Shot of a two confident business persons sitting on a desk in the office and sharing ideas. Businessman and businesswoman in meeting using digital tablet and discussing business strategy. Business coworkers working together in the office.

Three Phrases That Transformed My Real Estate Business

Marcelo Steinmander Working with Clients 6 Comments

By: Marcelo Steinmander Throughout my real estate journey, I’ve realized a fundamental truth: language is strategy. The right words set the stage in a negotiation, define expectations, and shape how clients, prospects, and fellow agents see me. Over the years, I’ve depended on phrases that have helped win deals, conserve energy, and protect my business. Here are three that I …

Happy businesswoman swiping on smartphone while working in office. Attractive female employee in formal wear sitting on desk and using mobile phone searching social media at corporate workplace.

Are You A Real Estate Agent That Clients Want to Swipe Right On? 7 Questions Every Agent Should Answer

Lee Davenport, Ph.D Working with Clients Leave a Comment

By: Lee Davenport, Ph.D If you have ever been on a dating app, then you know no matter how many questions you ask initially, there are some things that will be revealed with time, including the good, bad and the questionable.  Selecting a real estate agent—whether on an app or not–is often no different in that time reveals more. But …

A view down a residential street at sunset.

Sundown Towns: A Dark Chapter in American History and the Enduring Impact on Real Estate

Kayla Johnson ethics, Fair Housing, Working with Clients 4 Comments

By: Kayla Johnson A number of historic practices in the United States—redlining and housing segregation; exclusion from the labor market and educational opportunities; and denial of voting rights, to name a few—have had lasting impact on Black and Brown communities’ ability to participate in the full breadth of wealth-building opportunities that should have been available to them. One lesser-known tactic …

Effective Strategies for Building Trust With Your Client

Blog Contributor communication, Working with Clients 4 Comments

By: Wendy Rose Gould  When a client hires you as their real estate agent, it’s a sign they want your expertise and guidance in selling or buying a home. They’ve likely done some research to decide on an agent. They might have heard of you from a friend or family member, or they might have read reviews about you online. …

Real Estate Agent holding house key

Partner With a Mortgage Broker for a Competitive Edge in 2024

Blog Contributor Mortgage Financing 1 Comment

By: MortgageMatchup.com The real estate market is in a steady upswing with the likelihood of mortgage rates falling and inventory rising later in the year and into 2025. Now is the time to set yourself up for a successful year. Be Prepared for a Shift in the Market By anticipating increased demand in the housing market, you can better prepare …

3 generation Family at home

Homecoming: A Journey Through Multigenerational Living

Kayla Johnson Fair Housing Leave a Comment

By: Kayla Johnson Imagine walking into a home where the walls echo with laughter from generations past, where every corner tells a story of determination, love and belonging. Multigenerational housing among people of color is a vibrant tapestry woven with cultural traditions, economic realities and social bonds. In communities across the globe, multigenerational living isn’t just a choice; it’s a …