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Partner With a Mortgage Broker for a Competitive Edge in 2024

Blog Contributor Mortgage Financing 2 Comments

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The real estate market is in a steady upswing with the likelihood of mortgage rates falling and inventory rising later in the year and into 2025. Now is the time to set yourself up for a successful year.

Be Prepared for a Shift in the Market

By anticipating increased demand in the housing market, you can better prepare yourself to become the ultimate resource for your buyers. A great way to do this is by partnering with a local, independent mortgage broker because they’re uniquely positioned to provide a faster, easier and more affordable home financing experience that’s specifically tailored to your buyers’ needs.

Find a Home Loan Expert Right in Your Community

A mortgage broker is a licensed home loan expert typically operating as a small business. Like you, they are focused on providing personalized service and building a solid reputation in the community. Referrals are an important part of their business. Mortgage brokers are independent and are not tied to a bank or set of underwriting guidelines from any one lender. As a result, they can be nimble to help you best serve your clients. They often partner with wholesale lenders to tap into lower rates and have access to hundreds of loan products, which helps them find unique solutions for different financial situations.

Mortgage Brokers Equal Efficiency

Mortgage brokers leverage their lender partnerships to move lightning fast, closing loans in an average of 17 days rather than the industry standard of 44 days, so you can get to the closing table faster and get paid sooner. They also have the freedom to set their own schedules rather than operating during banking hours, so they’re accessible when you and your buyers need them most. A mortgage brokers’ expertise is key through every step of the process, whether you’re working with a first-time buyer, looking for down payment assistance or working with a more experienced client who is financing an investment property.

Working With an Expert Increases Referrals

Since a broker has access to wholesale rates, your buyers can benefit from more competitive pricing, often with lower monthly payments, which could increase their buying power. With an expert by your side, you can minimize stress throughout your buyers’ homebuying journey, increasing the likelihood of repeat business and referrals. Partner up with a local home loan expert to set yourself up for a stellar 2024 — find one today at

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Comments 2

  1. These are all good points on how to make the market for 2024 and in helping both buyers and sellers get a better understanding of real estate as we move to a different phase in markets from what we dealt with in 2023

  2. As a Loan Officer for a bank for over 35 years, I am in disagreement with this article. I have loan products that are not offered at a mortgage broker. I have premium pricing for those who are bank clients. I am closing my loans in 15-20 days. I have the ability to refer my bank clients that come to me for a pre-qualification that are not yet working with a real estate agent. Mortgage brokers do not have as many lead sources that a bank does to refer the kind of business to a local agent. Banks have other products such as home equity loans that can be used to assist a buyer in qualifying for a home purchase that a mortgage broker does not offer.

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