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Focused on growth, member engagement and education, the 2024 YPN Network of the Year Award winners prove that steadfast dedication and planning mixed with a little heart and a dose of fun, creates a recipe for success. This year’s winners spent the year planning events focused on learning and fun. They went out of their way to communicate and get …
By: Jennifer Weinberg Does anyone else feel like the time between Thanksgiving and New Year’s Day goes by in a blur? We’re in the thick of December and there are office parties, school dress-up days, gift buying (and wrapping and shipping), volunteering and—oh, and yes, working! A flexible schedule hardly feels “flexible” this time of year. How can real estate …
By: Barbara Ballinger Homeowners’ needs change as they ramble through life. One minute a two-story house with a landscaped yard fits their family’s needs. Before too long, they’re empty nesters who find it hard to navigate stairs and handle maintenance. They begin contemplating a condo with a small deck. Help your buyers match the type of house that will bring …
By: Nicole Slaughter Graham When we think about inclusion, it’s often easy to think about groups whose identities are, well, identifiable, but inclusion is more nuanced than only making space for what we can see. As Heather Hasse recently in a blog post for her site, Agent Inner Circle, “true inclusion requires considering (identity) aspects that are often left in …
By: Robert Gideon As a real estate agent, it’s inevitable that you’ll get offers from competing brokerages, each promising greener pastures, shinier compensation and cooler logos. But before you jump ship, it’s essential to understand what loyalty in business really means and when it’s time to make a move for the right reasons—not just the most enticing ones. My perspective …
By: MortgageMatchup As a real estate agent, you’ve likely built your business to deliver whatever your buyers or sellers need, whenever they need it. But when it comes to the home financing process, it can be challenging when you feel like you have little control over the timeline and that the fallout from a slow, tedious process can break a …
By: Alex Craig Lead generation might be the lifeblood of your business, but money is the oxygen. Without it—and a keen understanding of how your money is working—your business can’t breathe. Cash flow allows us to pay off debt, earn a living and build a scalable real estate business. When managed properly, that same cash makes vacations a reality, gives …
For rookies, a Premium Plus .realtor website introduces you to your market in a whole new way. With more than 90% of home buyers starting their property search online, having a strong web presence isn’t just an upgrade in today’s digital-first world—it’s a necessity. As a young professional navigating the fast-paced world of real estate, having a strong online presence …
By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …
By: Alex Capozzolo In real estate, brokerages are the apparatus through which real estate agents get the job done. Finding the right apparatus is a crucial piece to your career path puzzle. The brokerage you choose will not only influence your business but also mold your professional identity, long-term success and growth. You might be wondering how to go about …
