Technology That Helps Sell Homes

Alex Capozzolo Marketing, Technology Leave a Comment

By: Alex Capazzolo Although real estate agents have long capitalized on technology to help sell homes, new and innovative options keep coming. Many technological advances make selling a home easier and more intuitive, especially when paired with a good marketing plan. One thing is certain: technology keeps changing and advancing, so what should you use to sell homes? Here’s the …

Help Sellers Prep for a Winter Sale

Barbara Ballinger Sales Tips & Techniques, Sellers, Selling 101 Leave a Comment

By Barbara Ballinger Winter is fast approaching, and the last thing a seller needs is a costly repair brought on by freezing temps or easily-fixed home maintenance issues. As the market shifts, homes in many places are staying on the market longer, so make sure your sellers are prepped for the long haul when it comes to a winter sale. …

Introducing the 2022 Networks of the Year

Nicole Slaughter Graham YPN Events, YPN News 2 Comments

Hurricane Nicole made for an interesting travel experience to the 2022 NAR NXT event held in Orlando, Fla. However, YPN was not to be deterred. Members from all across the country battled canceled and delayed flights, travel plan changes and unknowns. Nonetheless, they made it to convene in person and celebrate all that YPN has accomplished in the past year. …

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Guiding Your Clients Through a Recession

Blog Contributor Business Challenges, Sales & Marketing 1 Comment

By: Kaycee Miller The real estate market is constantly changing – year to year, week to week, even day to day. Throw in a global pandemic, the impact of which we are still grappling with, and it’s safe to say that it’s a confusing time in the market. Is the U.S. headed toward an inevitable recession? Forecasts range widely, but …

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Helping Homebuyers Prepare for Life’s Stages

Barbara Ballinger [Demographic-based grouping], Buyers, Consumer, Customer Service Leave a Comment

By: Barbara Ballinger Homeowners’ needs change as they ramble through life. One minute a two-story house with a landscaped yard fits their family’s needs. Before too long, they’re empty nesters who find it hard to navigate stairs and handle maintenance. They begin contemplating a condo with a small deck. Help your buyers match the type of house that will bring …

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So You Didn’t Get the Listing. Why Not?

Blog Contributor Customer Service, Sellers, Selling 101 2 Comments

By: Tim and Julie Harris Fact: Of all activities in real estate, listings require the highest level of skill. Working with buyers is physical labor; working with listings is mental labor. Myth: In terms of listing appointments versus listings taken it’s okay to expect to list 50% of what comes your way. Fact: That’s NOT ok. You wouldn’t accept a …

Strategies for Selling a Home Owned By Someone With a Hoarding Disorder

Alex Capozzolo Selling 101 10 Comments

By: Alex Capozzolo Tackling a situation where a home is overly cluttered can be overwhelming, no matter how big or small the job is. Selling a home owned by someone with a potential hoarding disorder is another story. Rest assured, I understand the struggle.  It’s also important to remember that hoarding is a disorder and is incredibly difficult for the …

Celebrating Hispanic Heritage in the Real Estate Industry

Lee Davenport, Ph.D Diversity, Hispanic Heritage Month Leave a Comment

By: Dr. Lee Davenport Hispanic Heritage Month runs from September 15 through October 15 this year. The Latino community plays a huge role in the real estate world—on the business and the client side—and deserves its recognition. In a new episode of the Atlanta REALTORS® Rundown, guest host Manny Recinos interviews the National Association of Hispanic Real Estate Professionals (NAHREP) …

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The Real Estate Market is Not In A Free Fall (and This is Why)

Neil Goradia real estate, Sellers 4 Comments

By: Neil Goradia Reading recent headlines, you’d assume that the real estate market was about to collapse and, with Forbes reporting that the industry is already in “free fall,” you’d be right to have your reservations. Before you panic, it’s important to take stock of the factors currently impacting the market and rest assured that its foundation remains intact. Although …