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By: Anna Maria Porowska “Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across regions and markets or even one’s social status. The concept of luxury is vast, which means agents need to understand it’s variety to …
By: Duriel Taylor The real estate business is a tough one, and recently it’s been really difficult with so many changes and challenges. In my career, I’ve experienced all sides of the business: working with buyers, listing for sellers and working in the commercial space. What I’ve learned is that it doesn’t matter which side you’re on. What matters is …
By: Wendy Rose Gould It’s no secret that housing costs have become increasingly expensive over the past few years, and there’s no sign of a drastic market change anytime soon. Hopeful first-time buyers are arguably experiencing the crunch more than anyone else, with many feeling like their long-held dream of purchasing real estate is simply out of reach. What clients …
By: Khalid N. Bryan In my last post, I wrote about the importance of building confidence as a new agent and what that looked like. Starting off with rentals, taking on all clients rather than being choosy and continuing education are great ways to start out in the business. They all lend to building experience and growing your business as …
By: Matt Clements When I was a young pro surfer, on tour and competing around the world, I had a coach, and a team manager. Actually, I had multiple team managers: one manager for each one of my sponsors—some better than others—but all there to help me perform and grow. I leaned on these people, not because I was the …
By: Khalid N. Bryan Real Estate Sales can be one of the most challenging yet most rewarding careers out there. Passing the state exam is hard enough but once you’re in the career it’s like, “WELL NOW WHAT?!” Granted you can choose a brokerage and hope you get a strong head start, but mostly, we’re independent contractors and in charge …
By: Dr. Lee Davenport, Ph.D Fair Housing month is over, but that doesn’t mean our efforts should stop. You might find that you and your team are a little fatigued on the constant work that is fair housing, though. Steven Tyler’s siren squeal to Dream On is my favorite way to start a talk on fair housing fatigue and help …
By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …
Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a National Association of REALTORS® (NAR) report. Adding consistent, branded and valuable video …
By: Wendy Rose Gould When a client hires you as their real estate agent, it’s a sign they want your expertise and guidance in selling or buying a home. They’ve likely done some research to decide on an agent. They might have heard of you from a friend or family member, or they might have read reviews about you online. …
