Communication Tips That Exude Professionalism

Blog Contributor Being a REALTOR®, communication 1 Comment

By: Jasen Edwards

Good and professional communication is essential in any business, but it’s especially important in a ‘people-focused’ industry like real estate. Agents must know the best communication techniques with their clients, brokers and co-workers. Proper communication improves efficiency and helps improve reputation—and thus help grow business— through professionalism.

Let’s look at communication tips for agents so you can …

Tips to Avoid Burnout in Real Estate

Blog Contributor Work/Life Balance 1 Comment

By: Chris Heller

Did you know that 80% of real estate agents burnout in their first two years? From finding suitable properties to pricing them to market demand and listing them, working in real estate is taxing. The constant need for a fresh set of ideas and solutions can be draining.

The lack of routine and a schedule combined with …

Blog Ideas for Real Estate Agents

Alex Capozzolo Advertising & Prospecting, communication, Marketing Leave a Comment

By: Alex Capazollo

Has blogging been on your radar for a while? A blog is a great way to present yourself as a subject matter expert, bring useful content to your audience and grow your following as a real estate agent.

An increasing number of real estate agencies are realizing the benefits of including a blog in their market strategy. …

How to Sell a Home in a Noisy Neighborhood

Alex Capozzolo Marketing, Sales & Marketing, Working with Clients 3 Comments

By: Alex Capozzolo

As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …

Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers 4 Comments

By: Neil Goradia

Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process.

Useful Resources:

Here are some resources to get you started. Use these to educate yourself and to provide …

Define, Develop and Deploy Your Video Marketing Strategy

Nicole Slaughter Graham Marketing, website 1 Comment

Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a 2020 NAR report.  Adding consistent, branded and valuable video content can help …

An Interview with Karen Hatcher: The Atlanta REALTOR® Association’s First Black Female, Millennial President

Lee Davenport, Ph.D Being a Broker, Being a REALTOR®, Diversity 1 Comment

By: Lee Davenport, Ph.D

Watching movies like The Guardians of the Galaxy with mythical characters that save the Marvel universe can be entertaining. In those movies, we see a diverse group of characters join forces.

These characters may have different back stories and very little in common, but their diversity in strengths is precisely what saves their lives.

I do …

photo of a desk with a laptop and desk on it

Set Your Home Office Up for Comfort and Productivity

Barbara Ballinger Post COVID, Productivity Leave a Comment

By: Barbara Ballinger

When office doors shuttered during the pandemic, many people had to figure out how to work from home. Lots made their dining tables and couches into workspaces, while others converted guest bedrooms into offices. Others moved into bigger or more versatile spaces so that they could have a dedicated space.

Hybrid work is the future, meaning the …

What it Means to be an Ethical Real Estate Agent

Lee Davenport, Ph.D Code of Ethics, ethics, Ethics & Policy, Fair Housing 2 Comments

By Lee Davenport, PhD

Should the public trust the real estate industry?

As quiet as it’s kept, salespeople of any industry can get the nickname of “sleazy” or  “swindler” because that is not just the name of a Netflix show (for those of you that have seen the Tinder Swindler).

For some of us, just hearing the words “Used Car …

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3 Actionable Tips for Keeping Sellers Happy When the Market Shifts

Alex Capozzolo Marketing, Sales & Marketing, Sellers, Working with Clients 1 Comment

By: Alex Capazollo

If a shift is not yet happening in your market, there’s a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …