By: Alex Capozzolo In real estate, brokerages are the apparatus through which real estate agents get the job done. Finding the right apparatus is a crucial piece to your career path puzzle. The brokerage you choose will not only influence your business but also mold your professional identity, long-term success and growth. You might be wondering how to go about …
Use Focus and Flexibility to Navigate Change
By: Matt Clements Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No WiFi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You …
Sundown Towns: A Dark Chapter in American History and the Enduring Impact on Real Estate
By: Kayla Johnson A number of historic practices in the United States—redlining and housing segregation; exclusion from the labor market and educational opportunities; and denial of voting rights, to name a few—have had lasting impact on Black and Brown communities’ ability to participate in the full breadth of wealth-building opportunities that should have been available to them. One lesser-known tactic …
Help Clients Attract Tenants with Technology
Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of, or helping with the property management on a larger property, real estate agents are often front-and-center when it comes to what’s working to bring in—and keep—tenants. According …
A Guide to Posting on Social Media: How to Scale Your Social Media Marketing
By: Khalid Bryan Now that you have a system to post and stay active on social media. How do we scale and grow this? How do we get to the point where this becomes a systematic business activity? Picture this scenario: you’re in bed at 1am (and scrolling anyway) and commenting on pages your target audience may follow, which are …
A Guide to Posting on Social Media: What to Post on Your Business Page
By: Khalid Bryan You’ve got social media pages set up for your real estate business. You’ve come up with a plan: you know how many days per week you want to post and what kind of content—videos, educational pieces, photos, listings, etc., —you want to post. Great! You’re off to a solid start. But now you have to figure out …
A Guide to Posting on Social: Why You Need a Plan
By: Khalid Bryan As entrepreneurs in the real estate space, a certain amount of planning is a key component to build a thriving business. You plan out how much money you need to net to cover bills and expenses. You plan for paying taxes (and if you don’t you definitely might want to). You plan out what success looks like …
A Guide to Posting on Social: Figuring Out Where to Start
By: Khalid Bryan You’ve decided to use social media to market you real estate business. Great! But, there are so many platforms, with new ones rolling out all the time, and there are so many different types of posts. How do you decide which platforms to use and what content to post? Let this post act as a guide to …
Make Home Affordability Products Available to Your Buyers
By: MortgageMatchup.com Home affordability is more important than ever, especially in a market where inventory is low and interest rates are high. Buyers are likely looking for ways to secure smaller down payments or lower monthly payments and interest rates. The good news is that there are a variety of loan options and products that can help them get into …
Best Practices to Help You Manage Listings
By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …