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Avoid Imposter Phenomenon by Being Authentic on Social Media

Monika Bhondy Marketing, Social Media Leave a Comment

By Monika Bhondy Have you felt the pressure—and subsequent burnout—that comes from trying to keep up appearances as a real estate professional to push a specific narrative of success? Social media’s highlight reel makes it easy to feel like you must always put your best face forward. As a real estate professional, the pressure to perform, produce and be “on” …

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On a Team or On My Own? Which is Best for New Agents

Jennifer Weinberg Establishing Your Business 1 Comment

By: Jennifer Weinberg One enticing aspect of the real estate business is the wide variety of business models one can enter into. Under the brokerage umbrella, real estate agents work as solo professionals, join a team or choose to form partnerships. While most start out as solo agents, one of the other options might better fit an individual’s needs. According …

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Where Are ‘All the Single Ladies’ in the Real Estate Market?

Lee Davenport, Ph.D Buyers, Fair Housing Leave a Comment

By: Dr. Lee Davenport The below are all direct quotes from community members. These statements were made in 2020, even though they sound like they’re from a very different time. “I didn’t know I could buy a house without a man.” “I want to wait until I get married to buy a home.”  “I’m afraid to intimidate any potential suitors.” …

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How to Move Forward When You Don’t Get the Listing

Jennifer Weinberg Business Challenges Leave a Comment

By:  Jennifer Weinberg Picture this: you’ve secured a listing appointment with a prospective client. You come prepared with comparable sales, a listing strategy and a charming demeanor. You have a professional and friendly meeting, walk out the door and are feeling great. You follow up with a thank you note. The next day your phone rings – it’s the seller! …

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Dress Professionally and Maintain Your Authenticity

Monika Bhondy Professionalism 1 Comment

By: Monika Bhondy We’ve all seen the standard headshot of an agent dressed in a corporate suit on business cards, often arms crossed, beaming what they hope to be a million-dollar smile. If we’re honest with ourselves, this Linkedin-style profile shot doesn’t do us any real favors other than establishing our profession.  Instead, we find that these kinds of headshots …

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Terms to Avoid: Master Suite

Kayla Johnson Diversity, ethics, Fair Housing Leave a Comment

By: Kayla Johnson The term “master suite” has been a standard term in the real estate industry for years, commonly used to describe the primary bedroom with an attached private bathroom (en-suite) in a home. However, discussions over the past few years have highlighted the potentially insensitive connotations associated with this term. The use of the word “master” to describe …

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The MOMpreneur Life: Balancing Real Estate and Motherhood

Monika Bhondy Work/Life Balance Leave a Comment

By: Monika Bhondy Living the entrepreneur life becomes second nature when you work in real estate.  Often consumed with operating your business while taking on financial risks can be both time-consuming and emotionally taxing if you don’t have the necessary systems in place. Add motherhood to the mix, and you have the recipe for “complicated.” According to the National Association …

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How to Answer These Common Real Estate Questions

Blog Contributor Selling 101, Working with Clients 1 Comment

By: Wendy Gould While you certainly don’t need to know all the answers to everything, one aspect of being an excellent real estate agent is being primed for common questions asked by buyers and sellers. Anticipating the question, and having a great answer with solid reasoning behind it, instantly sets you apart from others. We’re highlighting six common questions you’re …

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Home Features Young Buyers Care About

Blog Contributor Buyers Leave a Comment

By: Wendy Gould According to NAR’s 2023 Home Buyers and Sellers Generational Trends study, first-time homebuyers make up about one-quarter of the market. The elder and younger millennials and Gen-Z generations comprise this market section. It’s particularly exciting to see Gen-Z make their way into the market, said Dr. Jessica Lautz, NAR deputy chief economist and vice president of research, …

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Why People are Selling Their Houses and Moving

Alex Capozzolo Working with Clients Leave a Comment

By: Alex Capozzolo Life happens, and within a matter of minutes, everything can change. As much as we’d like to be able to control all of the things life will bring, the reality is that deviation is inevitable, and oftentimes, moving is a circumstance that might not have been in the plan. People sell their homes and move for countless …