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Meet Porsche Nathaniel: Building Her Brand With .RealEstate

Elizabeth Koneru Marketing Leave a Comment

By: Elizabeth Koneru Porsche Nathaniel, a broker in Hilo, Hawaii, and an active YPN member, recently elevated her digital presence with a professional .RealEstate website. She says the platform’s ease of setup and mobile-friendly design made it an easy choice, while features like MLS integration and lead capture tools help her showcase listings and connect with clients. For Nathaniel, the …

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The Power of Video: Why Real Estate Professionals Should Hit Record

Nicole Slaughter Graham Marketing 1 Comment

By: Nicole Slaughter Graham Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video. At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. …

Stand Out With a .realtor Website: A Trusted Advantage for Young Professionals

Blog Contributor Helpful Tools, website Leave a Comment

For young real estate professionals who are newer to the business, a strong digital presence is a game-changer. As the exclusive provider of .realtor websites, NAR’s Get.Realtor Program offers members a business website that uniquely communicates trust, professionalism and industry expertise—all essential qualities for building a successful real estate brand. What a .realtor Website Offers Young Agents In real estate, …

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Launch Your Real Estate Career With a Cutting-Edge Website

Blog Contributor Marketing Leave a Comment

For rookies, a Premium Plus .realtor website introduces you to your market in a whole new way. With more than 90% of home buyers starting their property search online, having a strong web presence isn’t just an upgrade in today’s digital-first world—it’s a necessity. As a young professional navigating the fast-paced world of real estate, having a strong online presence …

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A Guide to Posting on Social Media: How to Scale Your Social Media Marketing

Khalid N. Bryan Marketing, Social Media 1 Comment

By: Khalid Bryan Now that you have a system to post and stay active on social media. How do we scale and grow this? How do we get to the point where this becomes a systematic business activity? Picture this scenario: you’re in bed at 1am (and scrolling anyway) and commenting on pages your target audience may follow, which are …

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A Guide to Posting on Social Media: What to Post on Your Business Page

Khalid N. Bryan Marketing, Social Media Leave a Comment

By: Khalid Bryan You’ve got social media pages set up for your real estate business. You’ve come up with a plan: you know how many days per week you want to post and what kind of content—videos, educational pieces, photos, listings, etc., —you want to post. Great! You’re off to a solid start. But now you have to figure out …

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A Guide to Posting on Social: Why You Need a Plan

Khalid N. Bryan Sales & Marketing, Social Media 2 Comments

By: Khalid Bryan As entrepreneurs in the real estate space, a certain amount of planning is a key component to build a thriving business. You plan out how much money you need to net to cover bills and expenses. You plan for paying taxes (and if you don’t you definitely might want to). You plan out what success looks like …

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Avoid Imposter Phenomenon by Being Authentic on Social Media

Monika Bhondy Marketing, Social Media 2 Comments

By Monika Bhondy Have you felt the pressure—and subsequent burnout—that comes from trying to keep up appearances as a real estate professional to push a specific narrative of success? Social media’s highlight reel makes it easy to feel like you must always put your best face forward. As a real estate professional, the pressure to perform, produce and be “on” …

Technology That Helps Sell Homes

Alex Capozzolo Marketing, Technology Leave a Comment

By: Alex Capazzolo Although real estate agents have long capitalized on technology to help sell homes, new and innovative options keep coming. Many technological advances make selling a home easier and more intuitive, especially when paired with a good marketing plan. One thing is certain: technology keeps changing and advancing, so what should you use to sell homes? Here’s the …