Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 6 Comments

By Joy Bender With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy. To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

World’s First Virtual Broker Open

Blog Contributor Technology & Social Media 4 Comments

By Brandon Doyle Last month, the Minneapolis Area Association of REALTORS® Young Professional Network presented the first ever virtual broker open. Architech 3D Imaging was on hand to talk about 3D mapping and virtual tours, including Matterport as well as a new service they’re now offering. I spoke about how virtual tours can help market properties and save time for …

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Don’t Be That Guy

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 10 Comments

By Brooke Wolford It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into this I always get a little frustrated and wonder how this happens. A few examples: 1. A listing description that said, …

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Eye of the YPN – Photo Contest

Blog Contributor Professional Development, Technology & Social Media, YPN Events Leave a Comment

By Rob Reuter, YPN Manager How many times have you been out showing a property or walking through a potential listing and stumbled upon something extremely strange or uniquely cool? Here is your chance to share those on-the-job eccentricities with the world and possibly win a prize.  From June 15 through July 15, 2011, we will be running the Eye …

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Why Losing the Autofocus on My Camera was a Great Thing

Blog Contributor Business Challenges, Professional Development, Sales & Marketing Leave a Comment

By Amy Steele I love to take photos. Love. It has been one of my passions and creative outlets since moving up here to paradise (Crestline region of California). I bought a Canon Rebel EOS about a year and a half ago and I have enjoyed taking some great pictures with it. One day when shooting in sports mode and …

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YPN Lands Kodak for 2011

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media, YPN News 2 Comments

By Rob Reuter, YPN Manager Starting this month, Kodak and YPN will begin a unique year-long sponsorship with high hopes of continuing this relationship into the future.  Along with the traditional sponsorship perks, Kodak will be holding quarterly contests where you can win some of their hot new products.  There will all so be a “Powered by Kodak” feature in …