Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers Leave a Comment

By: Neil Goradia

Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process.

Useful Resources:

Here are some resources to get you started. Use these to educate yourself and to provide …

A professional black woman consulting a male/female couple while sitting at a table

Preparing Clients for Appraisal Gaps

Neil Goradia communication, Customer Service, Financing & Credit, Working with Clients 2 Comments

By Neil Goradia

House prices are skyrocketing! (YES, we already know that—old news.)

Winning a bid can be tough and you need the “secret sauce,” right? (We’ve heard that before, too.)

But have you put thought into how to address appraisal gaps for your clients?

Appraisal Gaps Are on the Rise

I’m seeing an increasing number of houses fall out …

Man fixing valve of bathtub at home

Does Home Maintenance Deter Millennials?

Blog Contributor Buyers, consumers, Customer Service, Homeownership Education & Counseling 3 Comments

By Barbara Ballinger

Millennials are buying houses—many for the first time—and in doing so they’re learning that houses require maintenance, which can often be pricey. These days, repairs can also be a challenge if the homeowners are not handy since contractors can be as scarce as the houses in some communities.

Puronics, a Livermore, Calif.-based company that develops pure water …

Love Where You Live and Business Will Follow

Blog Contributor Customer Service, Sales & Marketing 2 Comments

By John Donnelly, CENTURY 21 North East, Woburn, Mass.

As in life, the youth in society represent the future—and the real estate business is no different. In a field where the average age is 52, younger real estate practitioners often strive for a way to connect and build relationships with home buyers, sellers, and other industry professionals. They’re seeking an …

Understand Your ‘Why’ and Put It to Work for Your Clients

Blog Contributor Customer Service, Establishing Your Business, Young Pros in the Spotlight 1 Comment

By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …

Sharing the Relief Every Homeowner in Your Database Needs

Blog Contributor Community, Customer Service, Helpful Tools, Working with Clients 1 Comment

By Lee Davenport

There may be someone in your database who has experienced a layoff due to the coronavirus pandemic. But you won’t know until you ask.

Right now, during these challenging times, it’s more important than ever for real estate professionals to make meaningful connections.

There are resources available for homeowners affected by the pandemic, which they should pursue …

Heads or Tails? Making Sense of a Shifting Market

Blog Contributor Business Challenges, Customer Service 1 Comment

By Samantha Jones

It’s no secret most of our markets rival the uncertainty of a roller coaster ride at an amusement park these days. Buyers expect to pay less; sellers don’t want to drop their prices. Pristine homes that should seemingly sell in hours, sit on the market stalled. Deals falling apart multiple times for the same client.

You feel …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

Two young professionals shaking hands over table.

Guiding Clients Through Multiple Offers (And Every Real Estate Deal)

Blog Contributor Customer Service, Sales & Marketing 2 Comments

By Samantha Jones

When I began this blog series in the fall, multiple offer situations were rampant. They were the norm at most price points. Yet, such as the real estate market goes, its a constant ebb and flow. As 2019 rapidly approaches, multiples are becoming less and less common.

If I had a dollar, or maybe $20, for every …