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How to Effectively Use a Customer Management System

Alex Capozzolo Customer Service, Establishing Your Business, Helpful Tools 3 Comments

By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …

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Help Homebuyers Prepare for Life’s Stages

Barbara Ballinger [Demographic-based grouping], Buyers, Consumer, Customer Service 1 Comment

By: Barbara Ballinger Homeowners’ needs change as they ramble through life. One minute a two-story house with a landscaped yard fits their family’s needs. Before too long, they’re empty nesters who find it hard to navigate stairs and handle maintenance. They begin contemplating a condo with a small deck. Help your buyers match the type of house that will bring …

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Microaggressions in Real Estate: How They Hurt Your Client and Your Business

Kayla Johnson communication, Customer Service, Diversity, ethics, Fair Housing 5 Comments

By: Kayla Johnson Microaggressions, or “everyday slights and insults that communicate negative messages to marginalized individuals, often unknowingly perpetuated by well-intentioned people,” as defined by Harvard professor Chester M. Pierce in the 1970s, happen constantly in every industry, even real estate. It’s imperative in real estate that industry professionals understand what they are and how they manifest. Microaggressions could undermine …

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So You Didn’t Get the Listing. Why Not?

Blog Contributor Customer Service, Sellers, Selling 101 3 Comments

By: Tim and Julie Harris Fact: Of all activities in real estate, listings require the highest level of skill. Working with buyers is physical labor; working with listings is mental labor. Myth: In terms of listing appointments versus listings taken it’s okay to expect to list 50% of what comes your way. Fact: That’s NOT ok. You wouldn’t accept a …

Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers 4 Comments

By: Neil Goradia Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process. Useful Resources: Here are some resources to get you started. Use these to educate yourself and to provide …

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Preparing Clients for Appraisal Gaps

Neil Goradia communication, Customer Service, Financing & Credit, Working with Clients 15 Comments

By Neil Goradia House prices are skyrocketing! (YES, we already know that—old news.) Winning a bid can be tough and you need the “secret sauce,” right? (We’ve heard that before, too.) But have you put thought into how to address appraisal gaps for your clients? Appraisal Gaps Are on the Rise I’m seeing an increasing number of houses fall out …

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Does Home Maintenance Deter Millennials?

Blog Contributor Buyers, consumers, Customer Service, Homeownership Education & Counseling 3 Comments

By Barbara Ballinger Millennials are buying houses—many for the first time—and in doing so they’re learning that houses require maintenance, which can often be pricey. These days, repairs can also be a challenge if the homeowners are not handy since contractors can be as scarce as the houses in some communities. Puronics, a Livermore, Calif.-based company that develops pure water …

Love Where You Live and Business Will Follow

Blog Contributor Customer Service, Sales & Marketing 2 Comments

By John Donnelly, CENTURY 21 North East, Woburn, Mass. As in life, the youth in society represent the future—and the real estate business is no different. In a field where the average age is 52, younger real estate practitioners often strive for a way to connect and build relationships with home buyers, sellers, and other industry professionals. They’re seeking an …

Understand Your ‘Why’ and Put It to Work for Your Clients

Blog Contributor Customer Service, Establishing Your Business, Young Pros in the Spotlight 1 Comment

By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …