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Does Home Maintenance Deter Millennials?

Blog Contributor Buyers, consumers, Customer Service, Homeownership Education & Counseling 3 Comments

By Barbara Ballinger

Millennials are buying houses—many for the first time—and in doing so they’re learning that houses require maintenance, which can often be pricey. These days, repairs can also be a challenge if the homeowners are not handy since contractors can be as scarce as the houses in some communities.

Puronics, a Livermore, Calif.-based company that develops pure water …

Young professional woman sitting on coach in high-end apartment.

Renting and Buying: New Trends Emerge Among High-Earning Millennials

Blog Contributor Buyers, Working with Clients 2 Comments

By Barbara Ballinger

Many millennials are ready to buy a single-family home and all it entails, but some found themselves shut out of the market over the past year, according to a recent analysis of 5.9 million rental applications conducted by RentCafe, a national Internet listing service that helps renters find apartments and houses.

After not being able to purchase …

Realtor shows a couple a home.

Millennial Movement in the Market

Blog Contributor Buyers, Working with Clients Leave a Comment

By Rogers Healy

There’s a new generation ruling the housing market and it’s no longer the baby boomers. Forbes reports that about half of home buyers are under the age of 36, and about half of sellers are under the age of 41. And, according to the National Association of REALTORS® 2021 Profiles of Home Buyers and Sellers, the median …

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Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …

Millennials, Markets, and Housing Mobility

Blog Contributor [Demographic-based grouping], Sales & Marketing Leave a Comment

By Lauren Campbell

According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be.

Millennials – the generation that bore the brunt of sluggish hiring cycles during the recession only a few short years ago – are not bringing home salaries comparable to what …

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Don’t Judge My Gen Y

Blog Contributor [Demographic-based grouping], Business Challenges, consumers 13 Comments

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y themselves, but they seem to think they know everything about us. And despite these teachings, I have rarely met someone who …

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Patience Really is a Virtue

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media Leave a Comment

By Dolores Esanu I was at a friend’s wedding a few weeks ago. After a few moments of small talk, one of the guests asked, “Are all REALTORS® so personable?” I answered, “I like to think so, but one thing we are always is patient.” Patience is probably the most pivotal catalyst towards managing clients and coworkers. We patiently wait …

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Happy Birthday, Generation Y!

Blog Contributor Sales & Marketing, Technology & Social Media 3 Comments

By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot.  Its members aren’t afraid to tell you why. The name Generation Y first appeared in an August 1993 Ad Age editorial to describe people born 1982-2001 to Baby Boomers and early Generation Xers.  Neil …