The National Association of REALTORS® has partnered with the Perception Institute to create a new 50-minute video called “Bias Override: Overcoming Barriers to Fair Housing,” which aims to help real estate professionals address unconscious prejudices and stereotypes in their daily business interactions. “Fair housing, equality, and inclusion are among NAR’s most cherished values,” says NAR President Vince Malta. “REALTORS® follow …
Enough is Enough: Time to Debunk 4 Myths About Real Estate Agents
By Rebecca Donatelli Let’s face it, people tend to have a skewed perception of real estate agents. The way we are depicted on TV shows—even the way some people portray themselves on social media. You’d think we only live a life of luxury and glamour, with classy dinners, beautiful homes, and five-star reviews. This has allowed outsiders to develop a …
Don’t Judge My Gen Y
By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y themselves, but they seem to think they know everything about us. And despite these teachings, I have rarely met someone who …
Is 30 the New 60?
By Brian Copeland This week, I turn 40 and my future with you is, well, uncertain. While we’ve never defined “under 40” as what the Young Professional Network’s age limit is, it has turned into an awkward elephant in the room no one is willing to talk about. So, let’s talk about it. We’ve heard “young and young at heart” …
Leave the Used Car Salesperson Persona Behind
By Toby Boyce Sitting in the classroom taking licensure classes to become a licensed real estate agent in the state of Ohio, suddenly it becomes very obvious: They want to make sure you know people don’t like you. “You are spoken in the same breath as used car salesmen,” a local real estate attorney is fond of stating. (Of course …
Learning to Let Go of Assumptions
By Chris Nichols Assumptions — we all make them. But have you ever stopped and thought about the dangers involved in making even just simple assumptions? Wikipedia states, “In logic an assumption is a proposition that is taken for granted, as if it were true based upon presupposition without preponderance of the facts.” Have you ever assumed what the needs of a client …
Real Estate is Sexy
By Brooke Wolford Recently, I have noticed how often you see a character on TV playing a real estate agent or the several hundred reality shows about real estate. It brings home the point that real estate has the interest of pretty much everyone. You can’t turn on the news and not hear some sort of real estate-related story. Let’s …