New year journey 2021 to 2024 on asphalt road.

A Great 4th Quarter Makes a Great New Year

Blog Contributor Advertising & Prospecting, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques Leave a Comment

By Tim and Julie Harris What you do now will pay dividends in 90 to 120 days. That’s because real estate activity follows cycles. The fourth quarter of the year is not the time to slough off—even if you’re exhausted from having a productive year and you’d like to kick back for a while. Remember that real estate typically follows …

Case Study: How Real Estate Pros Help Buyers and Sellers Avoid Costly Mistakes

Blog Contributor Being a REALTOR®, Buyers, Code of Ethics, Ethics & Policy, Fraud, Negligence, & Liability, Hazard & Disclosures, Sellers 13 Comments

By Neil Goradia “OMG! My agent just made $7,000 and all they did was list my property!” Does this sound familiar? How often have you felt the need to defend your commission as a real estate agent? This article is not to beat up on for sale by owners. In fact, there are plenty of times that it works great. …

8 Ideas for Agent Incentives to Help Improve Recruitment

Blog Contributor Being a Broker, Helpful Tools, Managing Your Agents, Managing Your Office 3 Comments

By Anita Clark One of the most challenging parts of running a real estate company is recruitment. Think about it. It is difficult to differentiate your brokerage because, for all intents and purposes, all brokerages are pretty similar. What’s more, your competitors are looking for the same people you are: talented individuals who can contribute to business growth and can …

iBuyers: Lead Disruptors or Generators?

Blog Contributor Uncategorized 1 Comment

By Lee Davenport Back in 2007, I was laughed at by a publicist when I said I liked this new website called Facebook for business marketing. That “expert” said, “Facebook? That’s for teenagers. Myspace is the place to be!” You may be wondering, “What is Myspace?” It’s hard to believe, but MySpace was the cat’s meow of social media platforms …

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The Ultimate List of Book Recommendations for Agents

Blog Contributor Establishing Your Business, Sales Tips & Techniques 1 Comment

By Brandon Doyle I’m an avid reader and an author in addition to being a real estate professional. I know firsthand how influential books can be on a person’s life and career. After much debate, I’ve come up with my top 10 book recommendations for real estate agents. These titles are in no particular order, but I hope my descriptions …

Enough is Enough: Time to Debunk 4 Myths About Real Estate Agents

Blog Contributor Being a Broker, Establishing Your Business, Working with Clients 6 Comments

By Rebecca Donatelli Let’s face it, people tend to have a skewed perception of real estate agents. The way we are depicted on TV shows—even the way some people portray themselves on social media. You’d think we only live a life of luxury and glamour, with classy dinners, beautiful homes, and five-star reviews. This has allowed outsiders to develop a …

4 Steps to Hiring Out Your Sales Process

Blog Contributor Establishing Your Business, REALTOR® Finances, Work/Life Balance 3 Comments

By Alexis Craig The true test of whether or not you own a real business is if you can go on vacation to a place like Fiji—without your cell phone—for two weeks and continue to see your income grow. If you need to be working everyday in order for your business to grow, then you’re in a bottleneck. You don’t …

6 Ways to Get Business Without Spending Money

Blog Contributor Establishing Your Business, Sales & Marketing, Working with Clients Leave a Comment

By Drew Heasley As agents, we’ve all been pitched everything from mailers to web leads—but free is better. Below are six of my favorite free (or next-to-free) ways to generate business. 1. Ask your family and friends. And then ask them again. This is pretty simple, and I hope you are exploring this at great lengths already. When I ask …

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Putting Your Money Where Your Mouth Is

Blog Contributor Being a Broker, Business Challenges, Closing, Personal Fulfillment, Sales & Marketing 11 Comments

By Dave Robison Have you ever received a letter after a closing from the other brokerage thanking you for the successful closing?   Have you been bombarded by e-mails stating that XYZ Brokerage has the best broker and systems to help you be successful?  There are literally hundreds of brokerages to choose from, and yet I feel they  say the …

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One More Pushup!

Blog Contributor Helpful Tools, Managing Your Agents, Managing Your Office, Personal Fulfillment, Professional Development 5 Comments

By Anand Patel In an attempt to jumpstart the fitness routine I once followed, I decided to sign up for a three-week boot camp. As we are now entering the third and final week, I am wondering how am I possibly going to work-out with the same intensity and discipline at the gym on my own once the week is …