Case Study: How Real Estate Pros Help Buyers and Sellers Avoid Costly Mistakes

Blog Contributor Being a REALTOR®, Buyers, Code of Ethics, Ethics & Policy, Fraud, Negligence, & Liability, Hazard & Disclosures, Sellers 13 Comments

By Neil Goradia “OMG! My agent just made $7,000 and all they did was list my property!” Does this sound familiar? How often have you felt the need to defend your commission as a real estate agent? This article is not to beat up on for sale by owners. In fact, there are plenty of times that it works great. …

3 Reasons Cold Calling Isn’t Dead

Blog Contributor Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Alexis Craig For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a lead acquisition and growth strategy. I initially expected cold calling to be a large waste of my time. I believed all …

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Let’s Go Old School: 7 Offline Marketing Ideas (Part I)

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing 7 Comments

By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1.  But until humans become robots and do not have eyes, there are other ways to market as well.  Here is the first half of seven ideas I have come up with to market yourself offline: …

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Need a Good Laugh?!?

Blog Contributor Being a REALTOR®, Sales & Marketing, YPN News 6 Comments

By Jared James We live in a world where everywhere you look everyone seems to be arguing about something because everyone has their point-of-view. And, of course, they are always right. Sometimes when I flip through the channels while I am at home or on the road in my hotel room, or I read a particular blog, I am left …