Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers Leave a Comment

By: Neil Goradia

Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process.

Useful Resources:

Here are some resources to get you started. Use these to educate yourself and to provide …

A white man in business attire shows a male/female couple something on his laptop

3 Actionable Tips for Keeping Sellers Happy When the Market Shifts

Alex Capozzolo Marketing, Sales & Marketing, Sellers, Working with Clients Leave a Comment

By: Alex Capazollo

If a shift is not yet happening in your market, there’s a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …

Couple renovating new house, sitting on ground planning bathroom

What Sellers Don’t Need to Fix Before Listing

Blog Contributor Sellers, Staging, Working with Clients 6 Comments

By Neil Goradia

Your clients want to sell their home for the most amount of money, and if they need to make repairs or updates, they want to ensure they recoup what they spend.

Welcome to my world.

I recently sold my house. I have to tell you, I was really stressed out. Turns out most people are stressed when …

New and Improved Year, New and Improved Appraisals

Blog Contributor [Demographic-based grouping], Fair Housing, Sellers 1 Comment

By Lee Davenport

Happy 2022, real estate friends!

January is the perfect time to challenge yourself to see, stretch and grow your business.

Coach’s Challenge

This year I want to challenge everyone to identify and partner with real estate lenders and appraisers who actively use robust policies to prevent appraisal bias; and, in instances when appraisal bias may be discovered, …

eal estate agent showing house to clients

Is the Real Estate Market Finally Balancing Out?

Blog Contributor Buyers, consumers, Sellers 4 Comments

By Hazel Emlen The housing market was off to quite a competitive start at the beginning of 2021. For many buyers, the competition made purchasing a home quite challenging. Some buyers have given up on purchasing a home altogether. From the stress of competing with cash buyers and buyers who waive most or even all contingencies, many first-time home buyers …

Illistration of three people bidding on a house

3 Reasons for Extreme Buyer Demand

Blog Contributor Buyers, Residential Real Estate, Sales & Marketing, Sellers 3 Comments

By Hazel Emlen

One of the hottest topics nationwide right now is real estate. Some of the big questions people are asking out there are: How is our real estate market doing? Is it a good time to sell? To buy? How are the interest rates? If you were to ask any real estate professional in any part of the …

Moving Scams and How to Avoid Them

Blog Contributor Buyers, consumers, Sellers, Working with Clients 2 Comments

By Anita Clark

Moving scams are real and if you or your clients have ever been victimized, you know how difficult the frustration and struggle is to get your property. While real estate agents are typically not involved in the moving aspect of home relocation, they can provide advice or even provide a list of potential sources to make the …

How to Overcome the ‘Too Young’ Objection in Real Estate

Blog Contributor Sales & Marketing, Sellers, Working with Clients 4 Comments

By Alex Craig

Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home.

I was 25 when I got started in real estate. I …

Case Study: How Real Estate Pros Help Buyers and Sellers Avoid Costly Mistakes

Blog Contributor Being a REALTOR®, Buyers, Code of Ethics, Ethics & Policy, Fraud, Negligence, & Liability, Hazard & Disclosures, Sellers 13 Comments

By Neil Goradia

“OMG! My agent just made $7,000 and all they did was list my property!”

Does this sound familiar?

How often have you felt the need to defend your commission as a real estate agent?

This article is not to beat up on for sale by owners. In fact, there are plenty of times that it works great.