More photos of Boston and Cambridge, Massachusetts

Help Urban Area Sellers Boost Curb Appeal

Alex Capozzolo Sellers, Selling 101 Leave a Comment

By: Alex Capozzolo Urban life typically means living in a condominium, townhome or apartment building. However, that doesn’t mean savvy homeowners can’t take proactive steps to enhance curb appeal. If you’re client is gearing up to sell their place in the city, there are several things you can recommend to them to improve urban curb appeal and make their home …

Help Sellers Prep for a Winter Sale

Barbara Ballinger Sales Tips & Techniques, Sellers, Selling 101 Leave a Comment

By Barbara Ballinger Winter is fast approaching, and the last thing a seller needs is a costly repair brought on by freezing temps or easily-fixed home maintenance issues. As the market shifts, homes in many places are staying on the market longer, so make sure your sellers are prepped for the long haul when it comes to a winter sale. …

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So You Didn’t Get the Listing. Why Not?

Blog Contributor Customer Service, Sellers, Selling 101 2 Comments

By: Tim and Julie Harris Fact: Of all activities in real estate, listings require the highest level of skill. Working with buyers is physical labor; working with listings is mental labor. Myth: In terms of listing appointments versus listings taken it’s okay to expect to list 50% of what comes your way. Fact: That’s NOT ok. You wouldn’t accept a …

Confident business woman standing strong looking at the city high-rises view. Business ambition and aspiration.

The Real Estate Market is Not In A Free Fall (and This is Why)

Neil Goradia real estate, Sellers 4 Comments

By: Neil Goradia Reading recent headlines, you’d assume that the real estate market was about to collapse and, with Forbes reporting that the industry is already in “free fall,” you’d be right to have your reservations. Before you panic, it’s important to take stock of the factors currently impacting the market and rest assured that its foundation remains intact. Although …

Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers 4 Comments

By: Neil Goradia Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process. Useful Resources: Here are some resources to get you started. Use these to educate yourself and to provide …

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3 Actionable Tips for Keeping Sellers Happy When the Market Shifts

Alex Capozzolo Marketing, Sales & Marketing, Sellers, Working with Clients 1 Comment

By: Alex Capazollo If a shift is not yet happening in your market, there’s a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …

Couple renovating new house, sitting on ground planning bathroom

What Sellers Don’t Need to Fix Before Listing

Blog Contributor Sellers, Staging, Working with Clients 7 Comments

By Neil Goradia Your clients want to sell their home for the most amount of money, and if they need to make repairs or updates, they want to ensure they recoup what they spend. Welcome to my world. I recently sold my house. I have to tell you, I was really stressed out. Turns out most people are stressed when …

New and Improved Year, New and Improved Appraisals

Blog Contributor [Demographic-based grouping], Fair Housing, Sellers 1 Comment

By Lee Davenport Happy 2022, real estate friends! January is the perfect time to challenge yourself to see, stretch and grow your business. Coach’s Challenge This year I want to challenge everyone to identify and partner with real estate lenders and appraisers who actively use robust policies to prevent appraisal bias; and, in instances when appraisal bias may be discovered, …

eal estate agent showing house to clients

Is the Real Estate Market Finally Balancing Out?

Blog Contributor Buyers, consumers, Sellers 4 Comments

By Hazel Emlen

The housing market was off to quite a competitive start at the beginning of 2021. For many buyers, the competition made purchasing a home quite challenging. Some buyers have given up on purchasing a home altogether. From the stress of competing with cash buyers and buyers who waive most or even all contingencies, many first-time home buyers …