How to Sell a Home in a Noisy Neighborhood

Alex Capozzolo Marketing, Sales & Marketing, Working with Clients Leave a Comment

By: Alex Capozzolo

As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …

Love Letters to Sellers: Why They’re Not a Good Idea

Neil Goradia Buyers, Customer Service, Fair Housing, Legal, Sellers Leave a Comment

By: Neil Goradia

Letters to home sellers from buyers may seem innocent enough, however, they pose a very real legal threat. As a real estate professional, you must steer your clients clear of using love letters during the buying and selling process.

Useful Resources:

Here are some resources to get you started. Use these to educate yourself and to provide …

A white man in business attire shows a male/female couple something on his laptop

3 Actionable Tips for Keeping Sellers Happy When the Market Shifts

Alex Capozzolo Marketing, Sales & Marketing, Sellers, Working with Clients Leave a Comment

By: Alex Capazollo

If a shift is not yet happening in your market, there’s a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …

How to be a Fair Housing decoder

Uncovering Bias to Interrupt Fair Housing Inequities

Lee Davenport, Ph.D Fair Housing Leave a Comment

By Lee Davenport

Have you noticed from shows like “The Tinder Swindler,” “Dateline,” “Snapped,” and the ID channel that abiding by the law is not automatic or even intuitive for everyone?

It’s April, but our mommas did not raise any fools—we understand that this very important factoid impacts all aspects of life.

Real talk: just because laws are in place …

Couple renovating new house, sitting on ground planning bathroom

What Sellers Don’t Need to Fix Before Listing

Blog Contributor Sellers, Staging, Working with Clients 6 Comments

By Neil Goradia

Your clients want to sell their home for the most amount of money, and if they need to make repairs or updates, they want to ensure they recoup what they spend.

Welcome to my world.

I recently sold my house. I have to tell you, I was really stressed out. Turns out most people are stressed when …

Woman uses tablet to view home listing

3 Reasons to Get Your Pricing Strategy Advisor Certification

Blog Contributor Classes & Education, Professional Development 10 Comments

By Alex Craig

I recently became certified as a Pricing Strategy Advisor through the National Association of REALTORS®; something I’ve been meaning to do for nearly a year. Since I needed a few more continuing education credits, I decided to knock out two birds with one stone.

If you’re not familiar with this certification, no problem. The PSA is a …

A Tool for Handling Multiple Offers in a Hot Seller’s Market

Blog Contributor Code of Ethics, Ethics & Policy, Fair Housing 2 Comments

By Lee Davenport

According to a recent REALTOR® Magazine article, “buyer and seller agents need to handle multiple-offer situations carefully to avoid accusations of negligence or preferential treatment that violates federal, state, or local fair housing laws or ordinances.”

Un-fair housing doesn’t just hurt home buyers and sellers, it hurts all of us.⁣⁣ If you as a real estate professional …

eal estate agent showing house to clients

Is the Real Estate Market Finally Balancing Out?

Blog Contributor Buyers, consumers, Sellers 4 Comments

By Hazel Emlen The housing market was off to quite a competitive start at the beginning of 2021. For many buyers, the competition made purchasing a home quite challenging. Some buyers have given up on purchasing a home altogether. From the stress of competing with cash buyers and buyers who waive most or even all contingencies, many first-time home buyers …

Illistration of three people bidding on a house

Video: Helping Home Sellers Select the Best Offer

Blog Contributor Uncategorized 2 Comments

By Lee Davenport

With inventory shortages affecting most U.S. markets, the National Association of REALTORS® found that there are five offers per listing on average. Wow! That’s nice for home sellers and those of us who are Listing Leaders©.

But that also means, now more than ever, we have to educate our clients on how to select an offer without …

‘How I’m Responding to My Clients’ FAQs’

Blog Contributor Sellers, Working with Clients 1 Comment

By Matt Clements

No doubt, we’re operating under new conditions, helping clients buy, sell, and rent property during the COVID-19 pandemic. Some of the common questions you’re getting from customers and prospects might be the same as always, while others might be unique to today’s world. In the spirit collaboration, here’s how I’m answering the questions I frequently receive.

Q. …