Below you'll find a list of all posts that have been tagged as “marketing plan”
By: Jennifer Weinberg Your new listing is all set to go to market: the professional photography looks good, you have stellar pre-marketing and you called your sphere about this great home for sale. You enthusiastically hit the button, and everything goes live. The days tick by, and… crickets. Now the property has been on the market for several weeks without …
Now that you’ve constructed your do-not-fail goal, here’s the key to making this approach work in your business, as explained by legendary comedian Jerry Seinfeld.
By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do? Many agents will say, “Sure! Let’s list it at your …
By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it. What is going on?” I …
