Communication Tips That Exude Professionalism

Blog Contributor Being a REALTOR®, communication Leave a Comment

By: Jasen Edwards

Good and professional communication is essential in any business, but it’s especially important in a ‘people-focused’ industry like real estate. Agents must know the best communication techniques with their clients, brokers and co-workers. Proper communication improves efficiency and helps improve reputation—and thus help grow business— through professionalism.

Let’s look at communication tips for agents so you can …

Blog Ideas for Real Estate Agents

Alex Capozzolo Advertising & Prospecting, communication, Marketing Leave a Comment

By: Alex Capazollo

Has blogging been on your radar for a while? A blog is a great way to present yourself as a subject matter expert, bring useful content to your audience and grow your following as a real estate agent.

An increasing number of real estate agencies are realizing the benefits of including a blog in their market strategy. …

A professional black woman consulting a male/female couple while sitting at a table

Preparing Clients for Appraisal Gaps

Neil Goradia communication, Customer Service, Financing & Credit, Working with Clients 2 Comments

By Neil Goradia

House prices are skyrocketing! (YES, we already know that—old news.)

Winning a bid can be tough and you need the “secret sauce,” right? (We’ve heard that before, too.)

But have you put thought into how to address appraisal gaps for your clients?

Appraisal Gaps Are on the Rise

I’m seeing an increasing number of houses fall out …

9 Tips For Teaming Up With Family

Blog Contributor Being a REALTOR®, Business Challenges, communication 4 Comments

By Samantha Jones

The beauty of the real estate industry is there’s no one way to run your business. We have fluidity and flexibility. This leads to some agents (like myself) adopting a team approach, and oftentimes, team members are part of the same family tree. After working with my mother for nearly five years full-time, I’ve learned a few …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

Giving Prospects Information They Can Use

Blog Contributor communication, Consumer, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Anita Clark

People visit your website for one of two reasons:

1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you as credible, and makes it easy to contact you, you have a new client.

2. They might be coming to your …

How to Use Co-Promote in Your Real Estate Marketing

Blog Contributor communication, Sales & Marketing, Technology & Social Media 4 Comments

By Anita Clark

Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work.

If you have created a masterpiece you know …

Nailing Your 30 Under 30 Application Video

Erica Christoffer communication, Rookies, Sales & Marketing, Young Pros in the Spotlight Leave a Comment

As we enter the final week to apply for the 30 Under 30 class of 2017, we’ve been receiving many questions about the inclusion of a video with a candidate’s application. Submitting a video is not required to apply for 30 Under 30. However, you should consider a video as the cherry on top of your stellar, well-written application. Including …

Dealing With Mistakes

Blog Contributor Being a REALTOR®, Commitment to Excellence, communication, Leadership, Political Action & Involvement, Young Pros in the Spotlight Leave a Comment

By John Blom

In my last post, I talked about the challenges and opportunities that arise when leading in a time of change. Periods of change allow for new plans to be created – plans that might not have been possible in the previous status quo. But not every plan, whether formulated in a time of change or not, ends …

The One Minute Huggy

Blog Contributor Commitment to Excellence, communication, Customer Service, Professional Development 2 Comments

By Anand Patel

Every night while tucking in my now six year old daughter for bed she asks me for a big hug. She says the hug has to be for exactly one minute. If I walk out of her bedroom forgetting to hug her, she is quick to remind me “Daddy, give me a one minute huggy!” During this …