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Microaggressions in Real Estate: How They Hurt Your Client and Your Business

Kayla Johnson communication, Customer Service, Diversity, ethics, Fair Housing 5 Comments

By: Kayla Johnson Microaggressions, or “everyday slights and insults that communicate negative messages to marginalized individuals, often unknowingly perpetuated by well-intentioned people,” as defined by Harvard professor Chester M. Pierce in the 1970s, happen constantly in every industry, even real estate. It’s imperative in real estate that industry professionals understand what they are and how they manifest. Microaggressions could undermine …