Below you'll find a list of all posts that have been tagged as “luxury property”
By: Anna Maria Porowska “Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across regions and markets or even one’s social status. The concept of luxury is vast, which means agents need to understand it’s variety to …
By Lynn Minnick It wasn’t that long ago that my partner and I were kicking around ideas for a spring marketing plan on our big listing on the Connecticut River. After all that snow and a wet early spring we were looking for fresh ideas and an approach we hadn’t tried yet. Enter the live webcam: A fun way to …
By Lynn Minnick I’ve been marketing the crazy out of a high-end listing. (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?) This is easily the hardest I’ve ever worked to sell a listing. In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …
By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction. There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you …
