Lounge with sofa and coffee table against window with city view

The DNA of Luxury: Exploring the World of High-End Property Consumers

Anna Maria Porowska Customer Service, Working with Clients 1 Comment

By: Anna Maria Porowska “Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across regions and markets or even one’s social status. The concept of luxury is vast, which means agents need to understand it’s variety to …

ypn default feature image

Selling a Great View, YPN Style

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Lynn Minnick It wasn’t that long ago that my partner and I were kicking around ideas for a spring marketing plan on our big listing on the Connecticut River.  After all that snow and a wet early spring we were looking for fresh ideas and an approach we hadn’t tried yet. Enter the live webcam: A fun way to …

ypn default feature image

Get Creative with Your Listings

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques 6 Comments

By Lynn Minnick I’ve been marketing the crazy out of a high-end listing.  (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?)  This is easily the hardest I’ve ever worked to sell a listing.  In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …

ypn default feature image

How Well Do You Know Your ‘Client?’

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction.  There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you …