By Lynn Minnick It wasn’t that long ago that my partner and I were kicking around ideas for a spring marketing plan on our big listing on the Connecticut River. After all that snow and a wet early spring we were looking for fresh ideas and an approach we hadn’t tried yet. Enter the live webcam: A fun way to …
Get Creative with Your Listings
By Lynn Minnick I’ve been marketing the crazy out of a high-end listing. (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?) This is easily the hardest I’ve ever worked to sell a listing. In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …
How Well Do You Know Your ‘Client?’
By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction. There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you …