By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. With the holidays around the corner, it’s time to step into the true world of luxury. But what is luxury, really? Is it the shimmer of something new or the serenity of having …
The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really. Have you identified your luxury niche clients? If yes, …
The DNA of Luxury: Exploring the World of High-End Property Consumers
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. “Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across …


