7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

Work Smarter With Buyers, Not Harder

Blog Contributor Being a REALTOR®, Buyers, Classes & Education, Customer Service, Professional Development, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients, YPN Events Leave a Comment

If you’re looking for yet another reason to attend the REALTORS® Legislative Meetings & Trade Expo in D.C., this is it. YPNers are being offered an exclusive rate of just $49 for the two-day ABR® designation course (Accredited Buyer Representative) taught by national trainers Adorna and Jenna Carroll. The course will be held Monday and Tuesday, May 9 and 10, …

‘Come as You Are’

Blog Contributor Commitment to Excellence, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Cain German In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative. When some think of real estate agents, the connotations don’t stray far from sleazy; full of sly verbiage and sales tactics that bend words and twist arms to find his or her next …

What We Can All Learn From Joe DiMaggio

Blog Contributor Customer Service, Leadership, Professional Development Leave a Comment

By Nico Hohman Joe DiMaggio was a Major League Baseball player with the New York Yankees from 1936 to 1951. He played with the Yankees for his entire 13-year career in the big leagues. Most notably, DiMaggio still holds the record for most consecutive games with a hit, which is 56. Beyond the baseball almanac, “Joltin’ Joe” has many lessons he …

Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

The One Minute Huggy

Blog Contributor Commitment to Excellence, communication, Customer Service, Professional Development 2 Comments

By Anand Patel Every night while tucking in my now six year old daughter for bed she asks me for a big hug. She says the hug has to be for exactly one minute. If I walk out of her bedroom forgetting to hug her, she is quick to remind me “Daddy, give me a one minute huggy!” During this …

Always Be Delivering Magic

Blog Contributor Commitment to Excellence, Consumer, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing 1 Comment

By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …

3 Real Estate Cliches That Stunt Growth

Blog Contributor Business Challenges, Customer Service, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Sam DeBord We love to give advice as real estate professionals, and often that advice is to our professional associates. Over time, we accumulate catchy sayings that are supposed to sum up and answer other agents’ questions in short fashion. Like in any industry, the advice can be good or bad. There are a lot of great coaches and …

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How to Avoid Legal Issues in Real Estate

Blog Contributor Business Challenges, Code of Ethics, Customer Service, ethics, Legal 4 Comments

By Sammer Mudawar First, I would like to start by making it clear: I am not an attorney and nothing herein (legal word) should be construed as legal advice. This is a simple narrative on how common sense and sound business practices can help avoid some very common situations that can lead to legal problems in our profession. These opinions …

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REALTORS® Discuss Safety on Today Show

Erica Christoffer Customer Service, Helpful Tools, Safety, Young Pros in the Spotlight, YPN News 8 Comments

Tamara Suminski, 2011 California YPN chair and 2014 president of the South Bay Association of REALTORS®, appeared on Today with 2015 NAR President Chris Polychron to discuss safety precautions REALTORS® are taking in wake of the horrifying kidnapping and murder of Arkansas-based real estate practitioner Beverly Carter. Among the changes to how Suminski conducts business, she has committed to never hosting an …