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The Power of Video: 5 Content Ideas

Blog Contributor Sales & Marketing, Technology & Social Media 3 Comments

By Tim and Julie Harris The time for video marketing is now and here are some stats from Oberlo, a product sourcing app, to back this up: There are 244.4 million (and growing) digital video viewers in the U.S. In 2022, it’s projected that 82% of global internet traffic will come from video streaming and downloads. Video marketers get 66% …

Starved for Networking Events While Social Distancing? The New(ish) Clubhouse App Can Help

Blog Contributor Networking, Sales & Marketing, Technology & Social Media 8 Comments

By Lee Davenport In case you missed it, we are still social distancing. As a result, I have heard from many real estate pros asking how they can get in front of people and be part of a community online. You know, the OGs of connecting virtually with groups of new people on Facebook, Eventbrite, and Snapchat, to just name …

A New Amazon Feature That Could Help Generate Leads

Blog Contributor Establishing Your Business, Helpful Tools, Sales & Marketing, Sales Tips & Techniques, Technology 5 Comments

By Lee Davenport Are you looking for new and inexpensive ways to generate leads in a socially distant world? What if I told you I know of a new tool that will actually pay you to generate leads? Y’all (when I get excited my southern twang comes out), Amazon has a new feature called Explore that I believe can add …

Questions to Ask When You Want to Generate More Business

Blog Contributor Business Challenges, Sales Tips & Techniques 2 Comments

By Lee Davenport What are you learning that’s new? If you are stuck in the loop of your daily grind, then consider the beginning of the year as a perfect time to shake up the doldrums with something that will grow your business. But how do you know what you don’t know? Reflect on these questions to help: Lead Generation …

Be a Business Go-Getter With Christian Ross

Blog Contributor Being a Broker, Commitment to Excellence, Managing Your Agents, Professional Development 1 Comment

By Lee Davenport What does it take to be a top producer? There is no magic formula, but there are habits and principles from top producers that you can “borrow” for your playbook. From magazine covers to TV shows, Christian Ross is the go-getting managing broker of the burgeoning Village Realty in Atlanta and a team leader. What are the …

Defying Myths With Teresa Cowart

Blog Contributor Being a Broker, Professional Development Leave a Comment

By Lee Davenport Have you heard the myth that you can’t be productive and successful as both a real estate salesperson and the broker-owner of your company? Teresa Cowart is a myth-breaker. She is one of the owners of the Savannah, Ga., metro area’s RE/MAX Accent (where I have had the privilege of training) and leads a team that closed …

From Track Suits to Tailored Suits: Rod Williams

Blog Contributor Establishing Your Business, Sales & Marketing 1 Comment

By Lee Davenport Today’s post features the determined and inspiring Rod Williams. What makes Rod a top producer? Rod is ranked number two overall in his brokerage firm, Solid Source Real Estate Companies, out of approximately 1,700 agents (his third consecutive year in the top three). Yes, Rod is in the top 5 percent for the entire metro Atlanta REALTORS® …

There’s No ‘One Size Fits All’ Lead Gen Technique

Blog Contributor Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Lee Davenport Excerpt from “Profit with Your Personality“ I detest seeing tags in t-shirts that say, “one size fits all” because that one size never does. Whether the shirt hugs you like a baby’s onesie or drapes over you like a potato sack or Snuggie® Blanket, it is just not a fit for everyone. Similarly, mislabeled t-shirts are like …

Build a Real Estate Business, Not a Job

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Ryan Fitzgerald Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life? For some, the answer might be “yes.” For me, the answer is easy: “No.” I don’t want real estate to simply be my job; I want to operate a real estate business. If …

Work Your Website, Not Your Nerves

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 7 Comments

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet more than 90 percent of home buyers start their search online. Does anyone else see the problem with these numbers? They …