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These Three Strategies Helped Me Build Relationships in Real Estate

Sandra Deravil Community, Establishing Your Business, Networking Leave a Comment

By: Sandra Deravil Breaking into the real estate industry was not easy for me. Like many agents, I entered a competitive space while also trying to find my place and my voice so I could build a business for myself. Early on, I knew that I did not want my business to feel transactional. I wanted it to feel personal …

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How to Choose the Real Estate Business Model That’s Right for You

Jennifer Weinberg Establishing Your Business 3 Comments

By: Jennifer Weinberg Real estate offers agents a level of flexibility that few careers do. You can build a business largely on your own, join a team with established systems and support or partner with another agent whose strengths complement yours. But in today’s industry, choosing the right business model is about more than deciding whether you prefer to work …

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3 Ways to Turn Today’s Clients Into Tomorrow’s Referrals

Lawrence Bellido Establishing Your Business, Marketing, Social Media, Working with Clients 3 Comments

By: Lawrence Bellido As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal. It’s about earning trust that brings clients back and inspires them to refer you. The latest numbers show just how valuable those relationships can become. According to the National Association of REALTORS®’ 2026 Member …

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How I Broke Into Luxury Property Management

Roman Fischer Customer Service, Property Management Leave a Comment

By: Roman Fischer I originally started in real estate sales, focusing primarily on investors looking for cash-flowing assets. Early on, many of my clients would ask the same questions after purchasing a property: “Who is going to handle the rentals?” “Who will collect the rent?” “Who will coordinate maintenance?” “Who will oversee renovations?” At first, I simply offered to help. …

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How a Letter Strategy Built Over $30 Million in Business

Daniel Rascon Marketing Leave a Comment

By: Daniel Rascon Breaking into luxury sales is rarely about a single breakthrough moment. Instead, it’s usually the result of a long, deliberate process that requires a concerted and consistent effort to build credibility in a niche where attention is limited and trust is earned over time. I didn’t have an exclusive network or a backdoor into the luxury space. …

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5 Ways to Build a Stronger Real Estate Business

Amy McCann Helpful Tools, Professional Development Leave a Comment

By: Amy McCann Today’s market is creating opportunities for agents who are willing to be intentional about how they build their business. Buyers and sellers are taking more time to make decisions, which means consistency, strong relationships and disciplined habits matter more than ever. While there may not be as many opportunities to rely on momentum alone, this is the …

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The Client I Lost Changed My Business

Marcelo Steinmander Establishing Your Business 1 Comment

By: Marcelo Steinmander One of the hardest moments in my career came when a client I thought I had earned decided to work with someone else. I replayed every conversation in my head. I wondered what I had missed and what I could have done differently. I even questioned if I was really cut out for this business. At the …

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What I Do When the Market Gets Quiet

Angel Bueno Business Challenges 1 Comment

By: Angel Bueno It is no secret that the real estate market has leveled out in many areas. Homes are no longer selling overnight in most cases, buyers are taking more time to make decisions, and sellers have to adjust to a market that feels very different from the one we experienced a few years ago. For some agents, that …

The YPN Advisory Board Makes Moves, Considers Changes

Nicole Slaughter Graham YPN News Leave a Comment

The YPN Advisory Board meeting was standing-room only, and the board had many updates about what they’ve been working on at the 2026 REALTORS® Legislative Meetings in Washington, D.C. First, each committee member relayed the committees that they are also members of within the National Association of REALTORS®. Each YPN Advisory Board member participates on an NAR committee and acts …

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Finding Your Authentic Voice in Real Estate

Angel Bueno Professional Development Leave a Comment

By: Angel Bueno There is a lot of noise in real estate. Everywhere you look, there is a new marketing strategy, a perfectly polished video, a luxury brand, a script or a lead generation system. Social media is overloaded with versions of success that look very easy to copy. When you’re just starting out or even trying to break into …