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So You Didn’t Get the Listing. Why Not?

Blog Contributor Customer Service, Sellers, Selling 101 2 Comments

By: Tim and Julie Harris

Fact: Of all activities in real estate, listings require the highest level of skill. Working with buyers is physical labor; working with listings is mental labor.

Myth: In terms of listing appointments versus listings taken it’s okay to expect to list 50% of what comes your way.

Fact: That’s NOT ok. You wouldn’t accept a …

Strategies for Selling a Home Owned By Someone With a Hoarding Disorder

Alex Capozzolo Selling 101 10 Comments

By: Alex Capozzolo Tackling a situation where a home is overly cluttered can be overwhelming, no matter how big or small the job is. Selling a home owned by someone with a potential hoarding disorder is another story. Rest assured, I understand the struggle.  It’s also important to remember that hoarding is a disorder and is incredibly difficult for the …

Celebrating Hispanic Heritage in the Real Estate Industry

Lee Davenport, Ph.D Diversity, Hispanic Heritage Month Leave a Comment

By: Dr. Lee Davenport

Hispanic Heritage Month runs from September 15 through October 15 this year. The Latino community plays a huge role in the real estate world—on the business and the client side—and deserves its recognition.

In a new episode of the Atlanta REALTORS® Rundown, guest host Manny Recinos interviews the National Association of Hispanic Real Estate Professionals (NAHREP) …

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The Real Estate Market is Not In A Free Fall (and This is Why)

Neil Goradia real estate, Sellers 4 Comments

By: Neil Goradia

Reading recent headlines, you’d assume that the real estate market was about to collapse and, with Forbes reporting that the industry is already in “free fall,” you’d be right to have your reservations. Before you panic, it’s important to take stock of the factors currently impacting the market and rest assured that its foundation remains intact.

Although …

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Put Safety First By Asking Questions and Preparing in Advance

Matt Clements Safety, Safety Month 2 Comments

By: Matt Clements

Like most of you, I remember our real estate agent, Beverly Carter, who lived and worked in Arkansas and was murdered while on the job. In 2014, reporters asked the man who killed her why she was targeted, he responded, “Because she’s a rich broker.”

The perpetrator and his wife requested a showing of a property that …

3 Practical Ways to Make Fair Housing a Reality

Tezeta Roro Fair Housing, FHA Programs, Rental Properties 1 Comment

By: Tezeta Roro Though fair housing has become a hot topic in recent years, it has always been an important aspect of the real estate industry. It’s true that some states requre continuing education on fair housing, but the reality is that many do not, even with renewed interest and emphasis on the Fair Housing Act. And for the states …

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Marketing Tips to Use When Competition is High

Alex Capozzolo Marketing 4 Comments

By: Alex Capazzolo

In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused.

California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …

Communication Tips That Exude Professionalism

Blog Contributor Being a REALTOR®, communication 1 Comment

By: Jasen Edwards

Good and professional communication is essential in any business, but it’s especially important in a ‘people-focused’ industry like real estate. Agents must know the best communication techniques with their clients, brokers and co-workers. Proper communication improves efficiency and helps improve reputation—and thus help grow business— through professionalism.

Let’s look at communication tips for agents so you can …

Tips to Avoid Burnout in Real Estate

Blog Contributor Work/Life Balance 1 Comment

By: Chris Heller

Did you know that 80% of real estate agents burnout in their first two years? From finding suitable properties to pricing them to market demand and listing them, working in real estate is taxing. The constant need for a fresh set of ideas and solutions can be draining.

The lack of routine and a schedule combined with …

Blog Ideas for Real Estate Agents

Alex Capozzolo Advertising & Prospecting, communication, Marketing Leave a Comment

By: Alex Capazollo

Has blogging been on your radar for a while? A blog is a great way to present yourself as a subject matter expert, bring useful content to your audience and grow your following as a real estate agent.

An increasing number of real estate agencies are realizing the benefits of including a blog in their market strategy. …