Welcome to our little corner of the Internet. Kick your feet up and stay a while.
By: Lee Davenport, Ph.D If you’re a solopreneur, then you are your business’s Chief Marketing Officer (CMO), among many things. And, unlike most careers, there are active marketing campaigns that spoof and diminish the work of real estate professionals, such as this video by a popular content creator, in which she severely mischaracterizes the job. Ugh! In other words, your …
By: Marcelo Steinmander January has a way of amplifying intention. Across the world, the start of a new year signals a collective pause: a moment to reflect, reset and aim a little higher than the year before. This is the time of year that people take inventory of their lives and recommit to habits and figure out where they want …
By: Alex Craig Lead generation might be the lifeblood of your business, but money is the oxygen. Without it—and a keen understanding of how your money is working—your business can’t breathe. Cash flow allows us to pay off debt, earn a living and build a scalable real estate business. When managed properly, that same cash makes vacations a reality, gives …
By: Marcelo Steinmander The year is about to turn, as it always does, toward new beginnings. Since stepping into this industry in 2012, I’ve come to discover that real estate is never simple, never stagnant and rarely predictable. But that uncertainty can be infused with promise is we let it. We can turn it into a sense that great work …
By: Elizabeth Koneru When Rusty Melle decided to invest in his digital presence, he had more in mind than a nice-looking website—he was looking to build the foundation for a stronger, more recognizable brand. Based in Brevard County, Florida, Melle built his business on trust, expertise and a deep understanding of the local markets he serves. But Melle knew that …
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. With the holidays around the corner, it’s time to step into the true world of luxury. But what is luxury, really? Is it the shimmer of something new or the serenity of having …
By: Matt Clements When I was a young pro surfer, on tour and competing around the world, I had a coach, and a team manager. Actually, I had multiple team managers: one manager for each one of my sponsors—some better than others—but all there to help me perform and grow. I leaned on these people, not because I was the …
Each year, the National Association of REALTORS®’ Young Professionals Networks across the country apply for an opportunity to be recognized as innovators and rising leaders shaping the future of the industry. This year’s winners represent the full spectrum of YPN excellence, from small but mighty rural networks to statewide powerhouses driving impactful initiatives. Here’s a closer look at the 2025 award winners and what they’re looking forward to in 2026. Small Network of the Year: Tulare County Association …
By: Anna Maria Porowska Editor’s note: This article is part of a series. You can read the other articles in this series, right here on The Lounge. Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really. Have you identified your luxury niche clients? If yes, …
By: Marcelo Steinmander Throughout my real estate journey, I’ve realized a fundamental truth: language is strategy. The right words set the stage in a negotiation, define expectations, and shape how clients, prospects, and fellow agents see me. Over the years, I’ve depended on phrases that have helped win deals, conserve energy, and protect my business. Here are three that I …
