Real estate professionals and clients discussing home purchases, insurance or real estate loans. Home sales agents sit at the office with new homebuyers in the office.

Renewals: What They Are and How to Add Them to Your Business

Blog Contributor Rental Properties, Working with Clients 1 Comment

By: Marcelo Steinmander Renewals may rarely be in the spotlight regarding any of our real estate discussions. While writing this post, I actually realized that I am now in my twelfth year in real estate, and this is my first time discussing renewals as a business offering. No better time than the present to say a few words! First, let’s …

Crowd of young and elderly men and women in trendy hipster clothes. Diverse group of stylish people standing together. Society or population, social diversity. Flat cartoon vector illustration

Microaggressions in Real Estate: How They Hurt Your Client and Your Business

Kayla Johnson communication, Customer Service, Diversity, ethics, Fair Housing 3 Comments

By: Kayla Johnson Microaggressions, or “everyday slights and insults that communicate negative messages to marginalized individuals, often unknowingly perpetuated by well-intentioned people,” as defined by Harvard professor Chester M. Pierce in the 1970s, happen constantly in every industry, even real estate. It’s imperative in real estate that industry professionals understand what they are and how they manifest. Microaggressions could undermine …

A couple talking to a real estate agent.

Embrace an Educational Mindset and Watch Your Business Soar

Khalid N. Bryan Working with Clients Leave a Comment

By: Khalid N. Bryan In the fast-paced and competitive world of real estate, standing out and building strong relationships with clients is essential for success. While many real estate professionals focus solely on transactions, incorporating a mentorship-style approach can provide a significant advantage. Embracing an educational mindset can elevate your real estate career and benefit your overall business in myriad …

Classic bedroom in white and beige tones. Double modern bed and carpet, arched walls with curtains. Molded walls and bookshelf, parquet. Neoclassic interior design

Terms to Avoid: Master Suite

Kayla Johnson Diversity, ethics, Fair Housing Leave a Comment

By: Kayla Johnson The term “master suite” has been a standard term in the real estate industry for years, commonly used to describe the primary bedroom with an attached private bathroom (en-suite) in a home. However, discussions over the past few years have highlighted the potentially insensitive connotations associated with this term. The use of the word “master” to describe …

A black man listening intently to a client sitting across the table

How to Answer These Common Real Estate Questions

Blog Contributor Selling 101, Working with Clients 1 Comment

By: Wendy Gould While you certainly don’t need to know all the answers to everything, one aspect of being an excellent real estate agent is being primed for common questions asked by buyers and sellers. Anticipating the question, and having a great answer with solid reasoning behind it, instantly sets you apart from others. We’re highlighting six common questions you’re …

Close up a professional showing care by touching client shoulder

The 5 Emotional Rules Of Selling Inherited Homes

Alex Craig Inherited Property, Selling 101 Leave a Comment

By: Alex Craig Editor’s Note: This piece is a part of a larger series on selling inherited properties. Make sure to check out all the articles in the series: The Nuances of Listing an Inherited Property The 5 Emotional Rules of Selling Inherited Homes What it Takes to Make It in the Inherited Property Niche In my last article, I …

Effective Strategies for Building Trust With Your Client

Blog Contributor communication, Working with Clients 1 Comment

By: Wendy Rose Gould  When a client hires you as their real estate agent, it’s a sign they want your expertise and guidance in selling or buying a home. They’ve likely done some research to decide on an agent. They might have heard of you from a friend or family member, or they might have read reviews about you online. …

Unfair Housing and the Part Left Out of Nursery Rhymes

Blog Contributor Classes & Education, Code of Ethics, Ethics & Policy, Fair Housing 1 Comment

By Lee Davenport A recent report by the National Fair Housing Alliance shows there were more than 28,000 fair housing complaints filed just last year. I repeat, there were TENS of THOUSANDS of fair housing complaints in the last year alone! Those numbers indicate that despite fair housing being the law of the land, we have a long way to …

Leads Need Conversation; Connectivity Grows Business

Blog Contributor Sales Tips & Techniques, Working with Clients 1 Comment

By Gary Ward Ask anyone with knowledge about the real estate brokerage business and they’ll tell you; those who control the real estate listings control the real estate market. Listings are the key to an agent’s (and a broker’s) bottom line, especially in a market with historically low inventory, rapidly rising home prices, and growing demand from exploding generational populations. …

Understand Your ‘Why’ and Put It to Work for Your Clients

Blog Contributor Customer Service, Establishing Your Business, Young Pros in the Spotlight 1 Comment

By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …