By: Alex Craig In my last article, I discussed many tactical elements of selling an inherited home. However, the emotional side of working in the probate niche market was intentionally left out, because it deserves a full piece. The transaction’s emotional side is often one of the most nuanced to navigate. If you plan to sell inherited homes or make …
Effective Strategies for Building Trust With Your Client
By: Wendy Rose Gould When a client hires you as their real estate agent, it’s a sign they want your expertise and guidance in selling or buying a home. They’ve likely done some research to decide on an agent. They might have heard of you from a friend or family member, or they might have read reviews about you online. …
Unfair Housing and the Part Left Out of Nursery Rhymes
By Lee Davenport
A recent report by the National Fair Housing Alliance shows there were more than 28,000 fair housing complaints filed just last year. I repeat, there were TENS of THOUSANDS of fair housing complaints in the last year alone!
Those numbers indicate that despite fair housing being the law of the land, we have a long way to …
Leads Need Conversation; Connectivity Grows Business
By Gary Ward
Ask anyone with knowledge about the real estate brokerage business and they’ll tell you; those who control the real estate listings control the real estate market. Listings are the key to an agent’s (and a broker’s) bottom line, especially in a market with historically low inventory, rapidly rising home prices, and growing demand from exploding generational populations. …
Understand Your ‘Why’ and Put It to Work for Your Clients
By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …
Keeping Business Afloat During a Pandemic
By Samantha Jones
My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities.
Repeat after …
Sharing the Relief Every Homeowner in Your Database Needs
By Lee Davenport
There may be someone in your database who has experienced a layoff due to the coronavirus pandemic. But you won’t know until you ask.
Right now, during these challenging times, it’s more important than ever for real estate professionals to make meaningful connections.
There are resources available for homeowners affected by the pandemic, which they should pursue …
Be a Little Selfish—This is Your Business, After All
By Jef Conn
Early last year, I got home from a long, trying day in the real estate trenches: showing properties, prospecting, having a couple deals fall out of contract. You know, the normal days we have that HGTV doesn’t show its viewers. I spent the entire day, no, that entire week, trying to please and do everything for everyone …
Do These 5 Things To Make More Money This Year (And Every Year After)
By Jef Conn
We all want to make more money, to be the best agent or broker, to sell the most houses or commercial properties. Regardless of how much time you’ve spent in your real estate career, the following five tips will help you make more money this year and every year after.
But first, you must understand this: There …
A Communications Plan Helps Agents Deliver Value to Clients
By Chirag Shah
Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …
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