Effective Strategies for Building Trust With Your Client

Blog Contributor communication, Working with Clients 3 Comments

By: Wendy Rose Gould  When a client hires you as their real estate agent, it’s a sign they want your expertise and guidance in selling or buying a home. They’ve likely done some research to decide on an agent. They might have heard of you from a friend or family member, or they might have read reviews about you online. …

Real Estate Agent holding house key

Partner With a Mortgage Broker for a Competitive Edge in 2024

Blog Contributor Mortgage Financing 2 Comments

By: MortgageMatchup.com The real estate market is in a steady upswing with the likelihood of mortgage rates falling and inventory rising later in the year and into 2025. Now is the time to set yourself up for a successful year. Be Prepared for a Shift in the Market By anticipating increased demand in the housing market, you can better prepare …

3 generation Family at home

Homecoming: A Journey Through Multigenerational Living

Kayla Johnson Fair Housing Leave a Comment

By: Kayla Johnson Imagine walking into a home where the walls echo with laughter from generations past, where every corner tells a story of determination, love and belonging. Multigenerational housing among people of color is a vibrant tapestry woven with cultural traditions, economic realities and social bonds. In communities across the globe, multigenerational living isn’t just a choice; it’s a …

Meeting with her client one-on-one, the mid adult counselor gestures toward her unrecognizable female client.

Guiding Home Journeys with Heart: Leading with Empathy in Real Estate

Kayla Johnson Working with Clients Leave a Comment

By: Kayla Johnson Welcome to the world where bricks and dreams collide: the dynamic realm of real estate. In this bustling industry, leading with empathy is not just a “nice to have.” Tt’s the cornerstone for forging robust connections, understanding client needs and fostering a positive and supportive atmosphere. The reality is that we as real estate professionals are guiding …

Real estate professionals and clients discussing home purchases, insurance or real estate loans. Home sales agents sit at the office with new homebuyers in the office.

Renewals: What They Are and How to Add Them to Your Business

Marcelo Steinmander Rental Properties, Working with Clients 1 Comment

By: Marcelo Steinmander Renewals may rarely be in the spotlight regarding any of our real estate discussions. While writing this post, I actually realized that I am now in my twelfth year in real estate, and this is my first time discussing renewals as a business offering. No better time than the present to say a few words! First, let’s …

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Microaggressions in Real Estate: How They Hurt Your Client and Your Business

Kayla Johnson communication, Customer Service, Diversity, ethics, Fair Housing 5 Comments

By: Kayla Johnson Microaggressions, or “everyday slights and insults that communicate negative messages to marginalized individuals, often unknowingly perpetuated by well-intentioned people,” as defined by Harvard professor Chester M. Pierce in the 1970s, happen constantly in every industry, even real estate. It’s imperative in real estate that industry professionals understand what they are and how they manifest. Microaggressions could undermine …

A couple talking to a real estate agent.

Embrace an Educational Mindset and Watch Your Business Soar

Khalid N. Bryan Working with Clients Leave a Comment

By: Khalid N. Bryan In the fast-paced and competitive world of real estate, standing out and building strong relationships with clients is essential for success. While many real estate professionals focus solely on transactions, incorporating a mentorship-style approach can provide a significant advantage. Embracing an educational mindset can elevate your real estate career and benefit your overall business in myriad …

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Terms to Avoid: Master Suite

Kayla Johnson Diversity, ethics, Fair Housing 50 Comments

By: Kayla Johnson The term “master suite” has been a standard term in the real estate industry for years, commonly used to describe the primary bedroom with an attached private bathroom (en-suite) in a home. However, discussions over the past few years have highlighted the potentially insensitive connotations associated with this term. The use of the word “master” to describe …

A black man listening intently to a client sitting across the table

How to Answer These Common Real Estate Questions

Blog Contributor Selling 101, Working with Clients 3 Comments

By: Wendy Gould While you certainly don’t need to know all the answers to everything, one aspect of being an excellent real estate agent is being primed for common questions asked by buyers and sellers. Anticipating the question, and having a great answer with solid reasoning behind it, instantly sets you apart from others. We’re highlighting six common questions you’re …