By Lee Davenport A recent report by the National Fair Housing Alliance shows there were more than 28,000 fair housing complaints filed just last year. I repeat, there were TENS of THOUSANDS of fair housing complaints in the last year alone! Those numbers indicate that despite fair housing being the law of the land, we have a long way to …
Leads Need Conversation; Connectivity Grows Business
By Gary Ward Ask anyone with knowledge about the real estate brokerage business and they’ll tell you; those who control the real estate listings control the real estate market. Listings are the key to an agent’s (and a broker’s) bottom line, especially in a market with historically low inventory, rapidly rising home prices, and growing demand from exploding generational populations. …
Understand Your ‘Why’ and Put It to Work for Your Clients
By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …
Keeping Business Afloat During a Pandemic
By Samantha Jones My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities. Repeat after …
Sharing the Relief Every Homeowner in Your Database Needs
By Lee Davenport There may be someone in your database who has experienced a layoff due to the coronavirus pandemic. But you won’t know until you ask. Right now, during these challenging times, it’s more important than ever for real estate professionals to make meaningful connections. There are resources available for homeowners affected by the pandemic, which they should pursue …
Be a Little Selfish—This is Your Business, After All
By Jef Conn Early last year, I got home from a long, trying day in the real estate trenches: showing properties, prospecting, having a couple deals fall out of contract. You know, the normal days we have that HGTV doesn’t show its viewers. I spent the entire day, no, that entire week, trying to please and do everything for everyone …
Do These 5 Things To Make More Money This Year (And Every Year After)
By Jef Conn We all want to make more money, to be the best agent or broker, to sell the most houses or commercial properties. Regardless of how much time you’ve spent in your real estate career, the following five tips will help you make more money this year and every year after. But first, you must understand this: There …
A Communications Plan Helps Agents Deliver Value to Clients
By Chirag Shah Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …
Who Are Today’s Landlords?
By Erica Christoffer If you’re looking to get into property management, you’ll want to research your potential clients. And property owners who are considering becoming landlords will be looking for a real estate professional who’s familiar with their needs. According to a recent survey of 2,000 landlords conducted by TransUnion, 44 percent are age 34 and under and 66 percent …
7 Steps to Crafting a Better Sales Story
By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …