Keeping Business Afloat During a Pandemic

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Samantha Jones My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities. Repeat after …

Sharing the Relief Every Homeowner in Your Database Needs

Blog Contributor Community, Customer Service, Helpful Tools, Working with Clients 1 Comment

By Lee Davenport There may be someone in your database who has experienced a layoff due to the coronavirus pandemic. But you won’t know until you ask. Right now, during these challenging times, it’s more important than ever for real estate professionals to make meaningful connections. There are resources available for homeowners affected by the pandemic, which they should pursue …

Be a Little Selfish—This is Your Business, After All

Blog Contributor Business Challenges, Work/Life Balance, Working with Clients 9 Comments

By Jef Conn Early last year, I got home from a long, trying day in the real estate trenches: showing properties, prospecting, having a couple deals fall out of contract. You know, the normal days we have that HGTV doesn’t show its viewers. I spent the entire day, no, that entire week, trying to please and do everything for everyone …

Do These 5 Things To Make More Money This Year (And Every Year After)

Blog Contributor Establishing Your Business, Professional Development 3 Comments

By Jef Conn We all want to make more money, to be the best agent or broker, to sell the most houses or commercial properties. Regardless of how much time you’ve spent in your real estate career, the following five tips will help you make more money this year and every year after. But first, you must understand this: There …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

Who Are Today’s Landlords?

Erica Christoffer Condominiums, Establishing Your Business, Multiple-Family Properties, Property Management, Rental Properties, Working with Clients 1 Comment

By Erica Christoffer If you’re looking to get into property management, you’ll want to research your potential clients. And property owners who are considering becoming landlords will be looking for a real estate professional who’s familiar with their needs. According to a recent survey of 2,000 landlords conducted by TransUnion, 44 percent are age 34 and under and 66 percent …

7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

Facebook Marketing Tools to Grow Your Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Technology & Social Media, Working with Clients Leave a Comment

By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …

3 Steps to Run Your Business Like a CEO

Blog Contributor Establishing Your Business, Working with Clients Leave a Comment

By Brandon Doyle Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between  day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …