Understand Your ‘Why’ and Put It to Work for Your Clients

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By Kyle Seyboth

From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with a focus on helping agents elevate their client service and deliver on the brand mission of transforming the real estate industry into one of extraordinary experiences. We recently spoke with Kyle about what drives him and his advice for other entrepreneurs looking to succeed in this industry.

When making the transition from a finance and equity analysis career to real estate, I knew my drive, self-motivation, and passion would serve me well when working with people who, for most, are making the single largest investment in their lives.

This understanding of my “why,” what I do well, and how to leverage those skills to deliver extraordinary experiences to home buyers and home sellers, helped me increase sales and drive growth in just a few short years. I went from zero deals to more than 500 transaction sides in 2019, ultimately achieving the number one agent ranking in the country.

So, whether you’re just starting, have been in the game a few years, or are looking to get to that next level, first and foremost, narrow your focus. Know who you are and how you’re willing to push forward and focus on your clients. In doing so, clients will get their desired outcomes and you will grow your business, no matter how long you’ve been in the industry.

For me, I know the next step in my personal growth as broker of CENTURY 21 The Seyboth Team is to take this message and scale it out to the relentless agents within the C21® brand and beyond to other sales professionals in real estate and other industries. The opportunity is very exciting.

For you, the next step should begin and end with education. Your top priority: become the local market expert. Understand the nuances, the “ins and outs” of every location, sub-market, and property, and whether it has the potential to be an investment property or a single-family home. Get to know as many sellers or buyers as you can, as well as the communities you serve. Build that network. Start (or enhance) a presence on social media and share your market knowledge. Know that solving people’s challenges and concerns will lead to new business.

One of my favorite mantras is, “winners win.” For a real estate agent to win in this business, they need to find a brokerage and a brand that makes the best sense for them (another reason understanding your “why” and who you are is so vitally important).  There are many top producers who have left one company to shift to another. And believe me, they do not like the process of picking up and moving time after time. The good news is that you can avoid this by conducting due diligence on the prospective company and its agents ahead of time.

It has to be a two-way relationship — the broker will interview you; you do the same with the broker. If there’s a comfort level and you’re excited by the opportunities before you commit, make sure to first pinpoint a personalized short- and long-term growth plan. That way, the benefits, products, and services promised are more than just a verbal agreement; they are written down on paper.

As you can see, being a young professional in the real estate industry is not simply about age. It’s more about understanding yourself, leveraging your character, and enhancing your knowledge and skills to get to the best outcomes possible for your real estate clients. Become the local market leader by finding a company and a team that can deliver extraordinary to you so you, in turn, can do the same for your home buyers, home sellers, and investors.

This is a sponsored post submitted by Century 21. The representations, information, advice, and opinions presented by YPN Lounge authors, sponsors, or advertisers are solely their responsibility. Read REALTOR® Magazine’s sponsored content disclaimer policy.

Founder of The Seyboth Team, Kyle Seyboth is one of the most trusted and top-selling real estate professionals in Rhode Island. He truly values the trust that his clients place in him and is committed to working hard for every home buyer and seller. His responsiveness to clients and expertise in the local residential and commercial real estate market has earned him Top Agent Nationwide from Keller Williams from 2016 to 2019 and Rhode Island Housing’s REALTOR® of the Year. He was also recognized as the 2019 #1 National Real Estate Producer by the Wall Street Journal/Real Trends. In 2019, he sold more than 500 units resulting in over $140 million in sales. As a seasoned property investor as well, he is sought by real estate investors looking to grow their portfolios in Rhode Island and Massachusetts.

The approximately 146,000 independent sales professionals in approximately 13,000 offices spanning 83 countries and territories in the CENTURY 21 System live their mission every day: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide. Century21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21.com/global, century21.com/commercial, century21.com/finehomes and century21.com/espanol.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2020 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21®  are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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  1. Pingback: Understand Your ‘Why’ and Put It to Work for Your Clients - South Carolina REALTORS

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