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Launch Your Real Estate Career With a Cutting-Edge Website

Blog Contributor Marketing Leave a Comment

For rookies, a Premium Plus .realtor website introduces you to your market in a whole new way. With more than 90% of home buyers starting their property search online, having a strong web presence isn’t just an upgrade in today’s digital-first world—it’s a necessity. As a young professional navigating the fast-paced world of real estate, having a strong online presence …

How to Build Your Real Estate Brand

Robert Gideon Marketing 1 Comment

By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …

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A Guide to Posting on Social Media: What to Post on Your Business Page

Khalid N. Bryan Marketing, Social Media 1 Comment

By: Khalid Bryan You’ve got social media pages set up for your real estate business. You’ve come up with a plan: you know how many days per week you want to post and what kind of content—videos, educational pieces, photos, listings, etc., —you want to post. Great! You’re off to a solid start. But now you have to figure out …

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Best Practices to Help You Manage Listings

Amy McCann Home Sales Statistics, Selling 101, Working with Clients 1 Comment

By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …

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How to Effectively Use a Customer Management System

Alex Capozzolo Customer Service, Establishing Your Business, Helpful Tools 4 Comments

By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …

Define, Develop and Deploy Your Video Marketing Strategy

Nicole Slaughter Graham Marketing, website 3 Comments

Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a National Association of REALTORS® (NAR) report.  Adding consistent, branded and valuable video …

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Elevate Your Visibility Online With a Lasting Digital Brand

Blog Contributor Advertising & Prospecting, Marketing Leave a Comment

Use a .realtor™ domain to establish instant credibility and top search results. Content sponsored by get.realtor.  Building your digital brand is one of the best ways to increase awareness of your business and the services you offer. A powerful online presence will help you drive leads through your website, generate referrals and grow your network. There’s no better way for …

How to Overcome the ‘Too Young’ Objection in Real Estate

Alex Craig Sales & Marketing, Sellers, Working with Clients 4 Comments

By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …

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Webster’s Word of the Year Applies Directly to Your Business

Jennifer Weinberg Establishing Your Business, ethics, Working with Clients Leave a Comment

By: Jennifer Weinberg Merriam-Webster recently announced their word of the year for 2023: AUTHENTIC According to the long-trusted dictionary resource, authentic has two definitions: 1. Not false or imitation; real, actual. 2. True to one’s own personality, spirit, or character. Authenticity is a great word to reflect on as we move into the last couple of weeks of the year, …